Prospecting

5 Stories That Generated the Most Discussion in 2015
January 6, 2016 at 9:49 am

What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…

Free Webinar: 2016 Retail Email Trends
December 28, 2015 at 4:32 pm

In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.

Wal-Mart Taking on Target in Yet Another Category
October 7, 2015 at 10:54 am

Wal-Mart on Tuesday announced a series of initiatives to beef up its health and wellness offerings, at a time when low-price competitor Target also has the segment in its crosshairs. On Saturday, the world's largest retailer will host what it's dubbed "America's Biggest Health Fair," at which it will provide free glucose, blood pressure and vision…

Why Whole Foods is Selling Coffee for 25¢
September 16, 2015 at 11:24 am

At "Whole Paycheck," a cup of Joe now only costs a quarter. Without much fanfare, Whole Foods recently launched a special discount aimed at energizing customers — and sales, of course. The deal, valid through the end of September, offers 12-ounce cups of brewed coffee at Whole Foods for just 25 cents apiece. The price is…

Kmart Beefs Up Layaway Plan Eyeing Early Holiday Demand
September 11, 2015 at 11:26 am

Kmart has expanded its layaway program and dropped a required down payment on a lease-to-own plan, joining other U.S. retailers in trying to get a jump start on grabbing holiday shoppers. Kmart, a unit of Sears, started allowing customers to buy in installments with no down payment last week, an option it will offer every day…

20 Ways Retailers Can Build Their Email List
August 20, 2015 at 3:51 pm

Smart marketers know that a good, growing email list is gold. The size of the list needs to increase and evolve to sustain the widest reach possible, as does the quality of those email addresses, reaching the right people the right way with messages they value. Good lists are the foundation of email marketing —…

Lowe's Takes a Magical Millennial Bus Tour
August 19, 2015 at 2:26 pm

On a recent afternoon about three dozen members of the upper management team from Lowe's, the big-box home improvement chain, flew from their company headquarters in the suburbs of Charlotte, N.C. to Los Angeles. They climbed aboard a pleasantly air-conditioned charter bus. They weren’t in L.A. for the typical tour-bus stops; no movie-star mansions or…

How Sam’s Club is Aiming to Be Less Like Wal-Mart
August 17, 2015 at 4:33 pm

Sam’s Club wants to move beyond its parent’s DNA. The warehouse-club retailer, owned by Wal-Mart Stores Inc., for years has struggled to turn around sluggish sales. Now it's pursuing a more fundamental fix: breaking away from the low-income consumers who shop at Wal-Mart.

Nordstrom Rack Brought 1M New Customers to its Full-Price Stores
August 17, 2015 at 3:34 pm

Nordstrom Rack, the rapidly expanding off-price version of Nordstrom, is working exactly as the company hoped it would: it’s bringing in a boatload of new customers to the regular brand. One million Rack customers started shopping at the company’s full-line stores or at Nordstrom.com for the first time last year, said Blake Nordstrom, the company’s…

5 Steps to a Successful Sampling Campaign
July 15, 2015 at 3:48 pm

Traditional sampling strategy has always prioritized quantity over quality. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away. Despite popular belief, it's through targeted sampling strategies that brands can experience the best results. When executed correctly, sampling is extremely effective and has the ability…