5 Steps to a Successful Sampling Campaign
July 15, 2015 at 3:48 pm

Traditional sampling strategy has always prioritized quantity over quality. With this approach, marketers are left questioning if the end result will justify the cost of giving free product away. Despite popular belief, it's through targeted sampling strategies that brands can experience the best results. When executed correctly, sampling is extremely effective and has the ability…

Sally Beauty Partners With ‘Project Runway’
July 9, 2015 at 2:08 pm

Contestants will use Sally Beauty Supply hair and nail products to create high-fashion looks in the upcoming season of television show "Project Runway." Lifetime’s Emmy-nominated show has partnered with Sally Beauty Holdings Inc. as the official hair and nail sponsor for its 14th season. During each episode, contestants will use exclusive Sally brands like ION,…

Can Amazon Become a Fashion Destination?
July 2, 2015 at 2:44 pm

It's hard to get to share information about past performance or future strategy, so a post titled "Amazon Says its Fashion Strategy Doesn't Involve Luxury Brands" sounded like someone got the company to open up a bit. That article linked to an interview with Amazon Fashion President Cathy Beaudoin in Business of Fashion. It smartly…

Amazon Readies a Bigger Play in Video Game Development
June 8, 2015 at 2:34 pm is poised to move into video games in a big way. The online retailing giant already makes games playable on your TV through its Fire TV internet set-top box. Now, Amazon Game Studios is hiring a slew of designers for "a new PC game project using the latest technology," said Amazon Senior Designer Kim…

How Deep is Your Catalog’s Prospecting Universe?
June 3, 2015 at 3:07 pm

A primary question for catalogers is how deep is their prospecting universe. Catalogers need to know how deeply and frequently they can prospect above breakeven for new customers. Knowing your catalog’s profitable prospecting universe is necessary and important because the business model for catalog marketing is really pretty simple: prospect for new customers at or…

Millennials Are Interactive, Engaged and Highly Skeptical When Making Retail Decisions
October 21, 2014

There are 80 million millennials — those born between 1977 and 2000 — in the United States, accounting for 25 percent of the population. This media-integrated demographic represents a very important user group for the retail industry as this population relies heavily on social networks for making e-commerce decisions. This is a generation that's growing up in a time of significant technological advancements and societal shifts that impact their decision making. Understandably, this is a highly skeptical generation, intent on using social media to make a difference and to have their voices heard.