Promotional Strategy

Amazon.com did it again. Prime Day, which took place for 48 hours on July 11 and 12, generated record sales and a 6 percent year-over-year increase, wooing customers with steep discounts. With inflation hitting customers this year, a lot of retailers are looking to Prime Day to help guide their own discounting approach for the holiday…

Consumer shopping behavior is changing. Because of an uncertain economic environment and record-high prices, today’s consumers are changing where they shop, when they shop, and how they shop to save money. They're more reliant on existing tactics like loyalty programs and expanding the set of technological tools they use such as digital coupons, cashback rewards…

Today’s shopper behavior is changing faster than ever before. Typically, shopper behavior changes are slow and steady – like making course corrections on a big ship. However, with the highest inflation in 40 years, we are seeing material changes in shopping habits on a much shorter timeline. The Why Behind Price Increases The average shopping…

It’s a fact of life: When you’re selling online, the platforms that send traffic your way can make or break your business. Therefore, you should always keep an eye out for any changes that can impact user behavior. In recent months, two of the biggest platforms around — Google and Microsoft — have integrated coupons,…

Shortly after Bed Bath & Beyond filed for bankruptcy protection and informed customers it would stop accepting the store's iconic blue coupons as part of the wind down process, several competitors jumped in and began accepting them. The Container Store, for example, said last week that it will accept "a competitor's blue coupon" at any of its 97 U.S. stores now…

Today’s retailers are facing an urgent need to better understand customer behaviors. This holiday season, listening to what consumers want and need will be vital to predicting their purchasing decisions and ensuring your inventory is not under- or overstocked. However, many supply chain leaders are still relying on their instincts rather than the newest data.…

As in the past few years, the retail sector in 2023 will be heavily impacted by macroeconomic trends such as supply chain constraints and inflation. We remain in a challenging environment characterized by uncertainty. Consumer spending continues to increase, but will it plateau? Inflation appears to be slowing, but will this relief continue? And will…

Consumers spent a total of $11.3 billion online on Cyber Monday, representing 5.8 percent growth year-over-year (YoY), according to Adobe Analytics. It registers as the biggest online shopping day of all time. In the peak hour (8:00 p.m. to 9:00 p.m. Pacific), consumers spent $12.8 million every minute. On Cyber Monday, online spending was driven by purchases of toys, with sales growing 684…

Who doesn’t like a good money-saving deal? It’s human nature to want to save money. "Free shipping! $10 Off! Gift with order! Save 20%! Buy one get one free!" These are all common offers that motivate customers to purchase. We all know that promotional offers increase the rate of response. How do you keep from…

Deal-based marketing has often been associated with competing for customers based on the lowest possible price point. Traditionally brands that needed to sell products or tickets in a hurry partnered with deals sites to move these items at a large discount. However, this model doesn't maximize the potential value of deal-based marketing. During the past…