Personalization

Mobile Rising: Retailers’ Cautious Optimism and Trepidation for Mobile Commerce
December 19, 2018 at 9:42 am

Perhaps no other industry has been impacted more by the rise of e-commerce, digitization and the disruptive power of mobile than retail. Studies from Nielsen, Deloitte and others have focused on the shift in the balance of power between retailers and consumers, but few have delved into how these disruptive forces are perceived by the retail…

The Customer is King (AGAIN!)
December 14, 2018 at 11:42 am

Moving into the critical holiday sales period, shoppers will continue using technology and online shopping to make gift purchases.

How Retailers Can Optimize Gift Card Sales This Holiday Season
November 12, 2018 at 1:04 pm

The gift-giving culture is turning personal this year as more shoppers look to create and send one-of-a-kind, intimate presents to their friends, family, colleagues and loved ones. Ranging from photo-tailored gifts to customized cards, the personalized gift market in the U.S is expected to grow at a CAGR of over 9 percent during the next four…