Personalization

Personalization and Specialization: How Retailers Can Stand Out in a Competitive Market
February 10, 2025 at 9:41 am

In today’s retail landscape, standing out requires more than a wide selection of products or competitive pricing. Shoppers want curated, meaningful experiences — both online and in-store — that speak to their specific needs and interests. By adopting strategies rooted in personalization, specialization, and data-driven decision-making, retailers can gain a competitive edge, foster deeper customer…

Why Personalization Remains an Advantage for Independent Retailers
February 3, 2025 at 12:11 pm

In today's world, mega-retailers have changed the way we shop. They offer same-day delivery and auto-shipment and sell cheaper versions of popular brands. Because of this, consumers now expect faster, easier transactions. Yet, they also want a personal touch. In fact, recent data tells us that of consumers who preferred to shop small this past…

AI Experiences: Ask Versus Assume to Balance Privacy and Personalization
January 15, 2025 at 12:42 pm

Imagine logging onto your favorite social platform and seeing a digital avatar of yourself modeling a brand’s latest loungewear or, more surprising, underwear. Creepy? Cool? Maybe both? According to The Verge, Meta announced that it’s testing a new feature that creates artificial intelligence-generated content for you “based on your interests or current trends,” including some…

How to Wrap Up More Sales With the Gift of First-Party Data
December 17, 2024 at 12:03 pm

While the festive holiday shopping season is in full swing, this year retailers and consumer goods companies face a pressing challenge: a shorter period between Thanksgiving and Christmas. With five fewer shopping days and economic pressures making consumers more price-sensitive, companies need to act fast if they want to engage shoppers. Amid these challenges lies…

Holiday 101: Elevating Email Marketing Through Data-Driven Personalization
December 9, 2024 at 10:11 am

When it comes to holiday marketing, email remains one of the most powerful tools in a brand’s arsenal. From festive family feasts to last-minute shopping sprees, consumers look to their inboxes for inspiration, offers and solutions during this bustling season. For grocery and CPG marketers, October through December isn't just a peak shopping period —…

Embedded Finance: A Financial Services Boon for Retailers
December 4, 2024 at 3:21 pm

Embedded finance refers to the integration of financial services into non-financial platforms, enabling businesses such as retailers to offer banking, lending, insurance and payment services directly within their existing products. This can improve customer satisfaction, loyalty and open new revenue streams. In fact, one study predicts that embedded finance revenue will increase 148 percent from…

Maximizing Holiday Sales With the Power of AI-Driven Personalization
December 3, 2024 at 1:15 pm

During this 2024 holiday season, retailers are navigating a rapidly evolving landscape of consumer behavior, technology, and economic uncertainty. To stay ahead, brands must adopt innovative approaches to reach and engage their audiences, especially as holiday promotions begin earlier each year. In fact, analysts predict moderate sales growth of 2.5 percent to 3.5 percent, with…

5 Ways Retailers Can Use the Holiday Season as a Launch Point for 2025
November 26, 2024 at 1:16 pm

The holiday shopping season can influence more than end-of-year revenue — it can serve as a catalyst for retailers’ success in the new year. First-time and returning shoppers alike emerge in droves during the holiday season, but they can just as quickly disappear when the holidays are over. And most of them are gone without…

Making 'Adaptive Retail' Work for Retailers of All Sizes
November 26, 2024 at 12:36 pm

As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of marketers’ lexicons. But what exactly does this term mean? In short, “adaptive retail,” or adaptive retail strategies, refers to tailored shopping experiences that focus on giving shoppers exactly what they want through convenience, personalization and seamless shopping…

AI and Retail CX: 3 Key Considerations for C-Suite Executives
November 5, 2024 at 9:20 am

As customer experience (CX) continues to be the primary competitive differentiator for retailers, artificial intelligence (AI) presents a pivotal tool for driving innovation and personalization. Retailers that embrace AI-driven strategies are not just enhancing their customer experiences, they're rethinking how to build and maintain relationships across the entire customer journey. However, as AI becomes more…