Hyperpersonalization is the Future: What Retailers Must Understand About the CX Imperative
April 27, 2022 at 2:03 pm

The modern consumer experience is rapidly evolving from one that was built upon the transactional process of shopping to one that’s rooted in deep, ongoing and enriching relationships. Previously, all that was required of e-commerce companies was an online shopping experience that allowed consumers to browse and purchase with ease, with some acknowledgment of their…

Driving Personalized Experiences with Identity-Powered Commerce
April 8, 2022

The expectations of online shoppers for smooth shopping experiences are higher than ever. But it’s difficult for major brands to meet these extremely high expectations due to inherent technical and logistical problems. Identity-powered commerce overcomes these problems, fulfilling customers’ rigid expectations all while exceeding merchants’ eCommerce requirements

Part II: Leverage Livestreaming and the Art of Personalization Programs
March 23, 2022 at 9:55 am

In an industry where almost every moment brings a shiny new objective to chase and strategy to deploy, it's vital for retailers and brands to crystalize the most impactful opportunities and prioritize excellent execution. Whether it's taking a fresh approach to your loyalty program or constantly delivering purpose-driven content through real-time selling, it all should…

Why 2022 is the Year of First-Party Marketing for Retailers
March 22, 2022 at 8:35 pm

With the ad industry phasing out cookies and third-party trackers, data and privacy concerns and regulations taking center stage on a global scale, and a plethora of logistical issues like labor shortages and supply chain backups impacting inventory, retail brands have had to completely rethink how they approach marketing. Despite all of these challenges, however,…

Customer Obsession: Being Real, Sensitive, and Personal is a Requirement Now
March 21, 2022 at 1:35 pm

The latest post to take LinkedIn by storm wasn’t an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. Rather, a highly personal story by self-employed writer, Niharikaa Kaur Sodhi, quickly went viral on the professional social networking site. Sodhi shared her courageous journey during…

Customer Loyalty is Earned Through a Personal Understanding
March 17, 2022 at 10:23 am

It often seems as if retailers will try anything and everything to cultivate brand loyalty. More rewards. Steeper discounts. Lower redemption thresholds. The one constant of loyalty programs is change. Retailers continually analyze programs to determine what’s most effective in building a loyal customer base. New research from Dynata, in a survey commissioned by Redpoint,…

Grabbing the Holy Grail of Marketing: 1-to-1 Personalization With First- and Zero-Party Data
March 15, 2022 at 4:15 pm

Five years ago, McKinsey published an article calling ad personalization at scale the “holy grail” of digital marketing for consumer product brands. In those lower customer acquisition cost (CAC) and spray-and-pray Facebook ad strategy days, it was only feasible for marketers at the largest brands to properly implement McKinsey’s recommendations. But that was five years…

My Kingdom for Gatorade: Cross-Selling Exactly What Customers Want
March 1, 2022 at 12:45 pm

Imagine waking up in your Airbnb rental the morning after a good friend’s wedding. You didn’t hold back on the partying and immediately think, “I would give anything for some Advil and a Gatorade. And, I’d give my right arm if it was already here.” This is a common scenario. People want immediate access to…

NaviStone Exec Shares the Opportunities in Web-Powered Direct Mail
February 2, 2022 at 7:21 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone, a data-driven marketing technology solution turning website visitors into direct mail buyers. Hoffner discusses his career experience in direct marketing, NaviStone's offerings that combine digital retargeting with direct mail, and key takeaways about how direct mail…

Supply Chain Impacting Labor Shortage and Sales, Other Retail Predictions
January 24, 2022 at 4:20 pm

The retail industry has seen no shortage of changes over the past year, and that’s showing no sign of slowing down as we enter 2022. With U.S. online sales reaching $8.9 billion on Black Friday this year, slightly below 2020 levels, retailers are still struggling to reach pre-pandemic levels, according to Adobe Analytics. As we…