Williams-Sonoma Rolls Out Video Checkout
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Williams-Sonoma is rolling out a fast, easy and secure way to pay online that brings a whole new meaning to instant gratification. The retailer is teaming up with Visa to launch a marketing campaign and four-part video series called “Time to Savor Summer.” The video series, launched in support of the availability of Visa Checkout on Williams-Sonoma's e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology. The campaign will allow viewers to buy showcased products by clicking directly from the video.