Online Marketing

2016 Holiday Planning Starts With Lessons From 2015
March 1, 2016 at 11:22 am

It’s never too early for retailers to start prepping for the holiday shopping season, even though they've just put a cap on their 2015 efforts. In fact, the proximity to 2015 campaigns could provide a base for 2016 strategies via important lessons learned. A quick glance at Kenshoo’s 2015 Online Retail Seasonal Report shows a…

Trends That Will Affect Your Digital Marketing Strategies in 2016
January 15, 2016 at 10:28 am

In the tradition of New Year’s forecasting, but firmly grounded in many of the on-the-ground developments we've been observing at Objectwave, we're predicting that three key trends will affect e-marketing strategy in 2016. First, Google’s Penguin 3.0 will force a further rethink in best practices for search engine optimization. Second, the personalization trend will deepen.…

3 Ways to Optimize Your Digital Out-of-Home Advertising
January 12, 2016 at 10:33 am

Despite the surge in online advertising, most consumers still do the vast majority of their shopping in brick-and-mortar stores. According to PwC, nearly 40 percent of consumers make purchases inside a physical store every week, compared to 27 percent who do the same online. Unlike online audiences, that may or may not be shopping when…

5 Stories That Generated the Most Discussion in 2015
January 6, 2016 at 9:49 am

What follows is a list of the Total Retail content in 2015 that generated the most reader comments. You’ll see that our readers are highly engaged when it comes to content on shipping rates — who isn’t when it has such an impact on your bottom line — social media marketing, payment options and cooperative…

Winning the Hearts of Generation Z
January 5, 2016 at 10:47 am

Retailers, it’s time to get your collective heads around Generation Z. This digitally savvy and demanding demographic is beginning to make its presence felt. Gen Z, or those born after 1995, already contributes $44 billion to the American economy each year. According to a report by advertising firm JWT, over 70 percent of parents say…

Free Webinar: 2016 Retail Email Trends
December 28, 2015 at 4:32 pm

In this fast-paced, interactive webinar, our expert panel will discuss 2015 successes and look forward at retail email trends for 2016.

Walgreens’ Digital Strategy is Dangerously Boring
December 8, 2015 at 10:20 am

As a personal crusade to get retailers to actually use digital channels in valuable ways, I've taken on the National Retail Federation’s Top 100 retailers list, and I’ve been evaluating the activities of these retailers in digital spaces: Facebook, Twitter, Pinterest, other social properties if it’s appropriate, and then, of course, how well these activities…