Online Marketing
Amazon.com has quietly started lowering prices by as much as 9 percent in recent weeks on certain products offered by third-party sellers, according to a Wall Street Journal report published on Sunday. Until now, Amazon has controlled prices only on the merchandise it sells directly to consumers. Now, according to the report, it's discounting the itemsโฆ
Amazon.com has quietly started lowering prices by as much as 9 percent in recent weeks on certain products offered by third-party sellers, according to a Wall Street Journal report published on Sunday. Until now, Amazon has controlled prices only on the merchandise it sells directly to consumers. Now, according to the report, itโs discounting the items [โฆ]
When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly atโฆ
In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.
Secrets for optimizing inventory to maximize profits and best practices for inventory data management for multi-channel sellers.
Itโs only September, but many online sellers like you are already in the holiday state of mind. Itโs no wonder many are thinking aheadโin 2016, holiday accounted for nearly 40% of revenue for online retailers. To prep for this yearโs peak, nowโs the time to take a closer look at what, where, and how youโre [โฆ]
Todayโs consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generationโs preferences on brand interaction come into focus, itโs necessary for marketers to re-evaluate the common โone-size-fits-allโ tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases isโฆ
Todayโs consumer landscape includes distinct generations of buyers, each with its own set of values and spending habits. As each generationโs preferences on brand interaction come into focus, itโs necessary for marketers to re-evaluate the common โone-size-fits-allโ tactics and develop new strategies for engaging each group. Discovering how each generation thinks, acts and purchases is [โฆ]
In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.