Mobile Commerce

How the iPad 2
 Will Change Customer Engagement
June 1, 2011

As consumers clamor to adopt emerging mobile technology, covering a constantly evolving line of smartphones and tablets, retailers are rushing to integrate mobile commerce into their sales and merchandising strategies.

Cracking the 
(QR) Code
June 1, 2011

As we reach the midpoint of 2011, it's clear that mobile has become a formidable marketing channel and will continue to blaze its trail into retail. Nielsen predicts that by the third quarter of 2011 smartphones will be the dominant mobile device in the U.S., overtaking feature phones. At some point we may stop referring to these handheld computers as phones and come up with a more accurate name that conveys the multidimensional communications and connectivity they provide.

Eagle Anime Cuts Costs With POS Solution
June 1, 2011

With nearly 80 percent of its sales occurring at conventions across the country, Eagle Anime needed a POS solution that could connect its front-end sales with its back-end inventory management. The Japanese animation products retailer was using a client server POS and inventory management solution, but its inability to manage inventory in real time was hampering the growth of the company.

Urban Outfitters Rolls Out Mobile POS Devices
May 24, 2011

Urban Outfitters, which has been piloting mobile point-of-sale devices in selected stores since late 2010, will distribute the technology across three of its brands this year, according to CEO Glen Senk. The chain's brick-and-mortar locations include 179 Urban Outfitters and 156 Anthropologie stores in the U.S., Canada and Europe, as well as 47 Free People stores.

When it Comes to Shopping, Tablets Trump Smartphones
May 17, 2011

A new study from the e-tailing group titled The Shopping Mindset of a Mobile Consumer found that the tablet's portability and ease of use explains why consumers see them as ideal tools for researching products and browsing followed by purchasing.

Online Shopping More Popular for Mobile Than PC
April 29, 2011

InMobi, the world's largest independent mobile ad network, revealed that shoppers prefer browsing and buying goods and services from mobile devices over their PCs. The study found that half of shoppers still prefer hitting the stores, but over a third are now comfortable with shopping from their pocket.

How to Improve Reach, Influence and Relationship Management Via Mobile, Social Spaces
April 26, 2011

You may already know there are 5 billion mobile subscriptions worldwide. Under current trends, mobile phones will surpass PCs as the device most commonly used to access the web. You may be surprised to find out that 200 million people access Facebook through mobile devices. These people are twice as active on Facebook, so it appears that having internet access anytime, anywhere via a mobile device creates twice the engagement.