Shoppers who use eBay's RedLaser barcode-scanning application on their mobile devices can immediately find out through a single scan which nearby retailers currently have items in stock and who has the best local price. eBay added the local shopping results to RedLaser from Milo, which it recently acquired.
Price Check by Amazon lets users simply speak the name of any product when they are shopping to receive instant prices for that item on Amazon.com. Customers can also use the app to scan a barcode, snap a picture or type a product name to return product matches and pricing from Amazon.com and its other online merchants.
Only 21 percent of luxury retailers currently let consumers complete transactions from mobile commerce Web sites or applications according to FitForCommerce.
American Eagle Outfitters (AEO), the Pittsburgh-based multichannel retailer of on-trend apparel and accessories, found a unique way to bring shoppers into its stores earlier this year.
Online activity will influence in-store shopping this holiday season, as social networks and mobile applications are playing a more prominent role in the shopping process. As such, retailers should seek to deliver tightly-integrated and consistent merchandise, inventory and promotional messages to customers moving between Web-based and physical storefronts, a Deloitte study suggests.
A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile rather than other ways. Among the 8 percent of wireless subscribers who are mobile retail users, 27 percent said they had purchased or browsed retail items only through their handsets in the last 30 days as opposed to online or in brick-and-mortar stores.
Retailer Lane Bryant is offering consumers location-based mobile coupons and promotions that can be directly redeemed from their mobile device.