What Consumers Want to Do Via Mobile
A report from the e-tailing group highlights six mobile goal scenarios. The report illustrates what consumers want to do via mobile. In the study each scenario is formatted around a mobile goal, supported with industry statistics and given an "On the Road Rating" that indicates how well the need is being met (based on a 10-point scale where "10" equals the best). The report is substantiated with "Under-the-Hood Key Findings" that explain the e-tailing group's rationale for the scoring.