L.L.Bean Launches M-Commerce Site

L.L.Bean has launched a m-commerce website for consumers with smartphones. Mobile users going to llbean.com will automatically be routed to the mobile site, which is formatted for the smaller screen. According to a release, shoppers can search, browse, purchase and read product ratings and reviews from any internet-enabled mobile phone. Some of the site’s features include a store finder, L.L.Bean Visa Card coupon lookup, click to call customer service, ratings and reviews, e-mail sign up and complete product descriptions.