Mobile Commerce

The Most Important Elements of In-App Shopping
November 16, 2020 at 5:20 pm

By factoring in product discovery, customer service, deals, returns and more, retailers are optimizing the way people shop and making it easier for them to buy from their mobile devices. In fact, InMobi data shows that 62 percent said they would be browsing and buying gifts from mobile this year. And among those who will…

Mobile Commerce Offers Retailers Huge Opportunities and Significant Technical Hurdles
November 9, 2020 at 3:24 pm

The consumer tech landscape has shifted drastically over the past five years, and online shopping has been significantly impacted. E-commerce is increasingly being done on mobile devices. For example, a recent study showed that 74 percent of online consumers making back-to-school purchases planned to use their smartphone or tablet to shop, while only 26 percent will…

How to Make Sure You and Your Apps Are Ready for the Holiday Season
November 4, 2020 at 5:24 pm

As we approach Black Friday and Cyber Monday, retail leaders need to be thinking now about how to ensure technologies and teams are prepared for the heaviest shopping days of the year. Last year on Black Friday, more shoppers went online than visited brick-and-mortar stores, according to the National Retail Federation. With the concerns of…

How Headless PWAs Are Changing E-Commerce
October 26, 2020 at 10:48 am

Things in the e-commerce industry are changing rapidly. As it stands, Amazon.com and Walmart are busy duking it out for digital retail supremacy. At the same time, more merchants are getting in on the game than ever before, with e-commerce on pace to account for nearly a quarter of all retail sales by 2023. At…

Omnichannel Nirvana Remains Elusive: Why is the Customer Journey Still So Disjointed?
October 20, 2020 at 11:37 am

The desire to unify multiple channels in response to changing customer demands and the emergence of digital technologies, social media and mobile devices isn't new to retail. And yet, delivering an integrated, 360-degree omnichannel experience to customers still appears to be a stretch for many. Late in 2019, before the coronavirus changed everything, we set…

Report: Omnichannel Experiences Must Extend to Gift Card Purchasing
September 8, 2020 at 4:20 pm

To help retailers get accurate insights into the performance of their gift card programs, NAPCO Research undertook a comprehensive review of the state of merchant gift card e-commerce offerings. This is NAPCO Research’s third annual Merchant Gift Card E-Commerce Evaluation. The cross-platform assessment evaluated 150 brands across 108 unique criteria. As part of the evaluation,…

‘Uncertain Times’ Offer a Certain Advantage for Mobile Commerce
September 2, 2020 at 12:29 pm

Consumer behavior tends to change very slowly, but when it does eventually change, the shift can be quite rapid. After several "false dawns" around mobile shopping, the data now shows we're entering a new era. While concerns around the coronavirus have increased the adoption of contactless shopping methods, marketers have also played their part by…

How Retail Technology Can Power Post-Pandemic Innovation
July 23, 2020 at 6:34 pm

The retail spaces that shoppers will return to following the COVID-19 pandemic won't be the same ones they shopped in previously. Associates and consumers will have to develop and adjust to new shopping behaviors that minimize physical touch and closeness. This period will be marked by innovation and experimentation, as retailers attempt to drive increased…

How Mobile Technology Can Revolutionize Your Retail Business
July 22, 2020 at 11:06 am

On April 7, 1818, Brooks Brothers opened its first store in New York City. Fast-forward to more than 200 years later, Brooks Brothers, one of the oldest U.S. retailers, still operates today. As the lines between physical and digital worlds became blurred, new customer demands emerged — with Brooks Brothers alongside those trends. As stated by…

Progressive Web Apps: Are They Market Ready?
June 30, 2020 at 3:46 pm

Today’s consumers are making more and more of their purchases using their smartphones, and the increasing need for developers to offer a convenient omnichannel experience has sparked interest in progressive web apps (PWAs). Originally introduced by Google in 2015, PWAs have already attracted a lot of attention due to the relative ease of development and…