Mobile Commerce

Smartphones are an extension of consumers themselves, no matter the time, day or place. These devices accompany consumers everywhere they go and are a treasure-trove of information, especially for retailers as they are a key way to track real intent. With advances in location data and real-time analytics, mobile devices are more important than ever…

Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…

What if I told you that I already know the major trends that are going to dominate the 2018 holiday shopping season? No, I don’t have a crystal ball, but through the clicks and taps of half a billion global shoppers, the trends come quickly into focus. Furthermore, analyzing billions of shopping visits over the past…

In an era where consumers are forsaking the lines in stores for stores online, mobile apps have emerged as an important tool for retailers to engage with shoppers on a one-to-one-level. In fact, a recent SundaySky survey confirms the mobile preferences and behaviors of the modern shopper, with all 226 participants listing at least one…

Last year at eTail West, it was 85 degrees. Retailers and technology vendors that attended this year’s event were greeted with clouds and temperatures in the 50s, but we made the best of it by enjoying the outdoor parties huddled around fire pits with warm cocktails. As usual, eTail offered great content, fun events and…

By now, you’ve heard of the resounding success of the 2017 retail holiday shopping season that shattered countless records. Black Friday and Cyber Monday generated more than $11.5 billion in revenue, while Cyber Monday became the largest online shopping day in U.S. history. To help guide retailers looking to replicate that prosperity in 2018, our…

Mobile technology’s advances allow us to shop anywhere at any time, including in-store. The way we research products, comparison shop and ultimately buy has all been transformed. However, it’s not enough to know that consumers are increasingly using mobile; it’s important to know how. Is it a popular choice for browsing, buying or both? In our…

Best Buy is planning to close all of its roughly 250 smaller-format mobile phone stores by the end of May, according to a report in the a StarTribune. The stores, most of which are in shopping malls and much smaller than Best Buy’s big-box locations — have become less profitable for the company. Best Buy…

In this webinar, you’ll learn the ideal way to structure your business for the future of “commerce”.

Oracle + Bronto surveyed thousands of consumers in the U.S. to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. In our report, you’ll learn who’s buying via mobile, how having children in the household affects mobile shopping, and which customers are most likely to use their phones while shopping in-store.