Marketing
August 2, 2017 at 12:04 pm
J.C. Penney has announced a new partnership with "Project Runway" that lands the department store retailer as a fixture on the design-competition reality show. J.C. Penney will be the exclusive retailer for “Project Runway” for seasons 16 and 17, as well as “Project Runway All Stars” for season seven. The retailer will sponsor a design challenge…
August 2, 2017 at 10:20 am
Data analytics has proven to be an important way for retailers to glean insights into the patterns, preferences and behaviors of customers. However, getting the right customer data remains a challenge. Consumers can be hesitant to share personal information, especially when the benefits of doing so aren’t clear. They're willing to make an exchange though…
July 31, 2017 at 10:03 am
Video marketing content is undeniably powerful. It’s visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that it’s never been easier or more cost effective to create video content. Retail companies can…
July 28, 2017 at 4:31 pm
Video marketing content is undeniably powerful. It’s visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that it’s never been easier or more cost effective to create video content. Retail companies can […]
July 26, 2017 at 11:07 am
Personalization has been a buzzword in online retail for years. In today’s digital-first world, consumers not only look for a more intuitive and personal digital store experience, they expect it. Unfortunately, the reality is many major e-commerce players are missing the mark by relying on basic strategies that broadly target customer bases. The gap is…
July 25, 2017 at 10:32 am
Everyone’s trying to figure out what drives consumers to purchase. To understand how they shop, you need to know what makes them tick. Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our Understanding Customer Loyalty…
July 24, 2017 at 4:53 pm
Everyone’s trying to figure out what drives consumers to purchase. To understand how they shop, you need to know what makes them tick. Alliance Data’s Analytics and Insights Institute conducted a study with more than 2,400 respondents to better understand consumer buying habits and expectations. These insights, cross-referenced with results from our Understanding Customer Loyalty […]
July 24, 2017 at 11:26 am
July 23, 2017 at 8:12 am
This webinar will tackle how retailers can use customer data, including location intelligence, to help them make better decisions.
July 21, 2017 at 9:22 am
Temps are rising. Beverages are chilling. The beach is calling. It must be time to start your holiday planning! Whether the idea of holiday planning makes you feel festive or freaked out, you can’t ignore the flurry of potential revenue waiting to be unwrapped during the final months of the year. You may think you…
