Marketing

While baby boomers have been surpassed by millennials as the nation’s largest living generation, that doesn’t mean they should be neglected when it comes to e-commerce. With the changing buyer demographic, brands are setting aside only 10 percent of their marketing budgets to the aging group of baby boomers, those born between the mid-1940s to…

When it comes to e-commerce, no one does it quite like Amazon.com. Earlier this summer, the marketplace giant generated record sales with its third annual Amazon Prime Day, proving its influence and popularity with digitally savvy and increasingly brand-agnostic consumers. However, not all consumers shop the same. By taking a closer look at how different…

Secrets for optimizing inventory to maximize profits and best practices for inventory data management for multi-channel sellers.

Traditional retailers with physical storefronts critical to their business have seen tremendous innovation in marketing strategies over the past several years as they endeavor to adapt to consumers’ rapidly changing purchasing habits and more complex paths to purchase. Often, it’s a question of survival, with the consumer now controlling much of the sales dynamic, dictating…

As consumers, thinking about back-to-school (BTS) is the last thing we want in summer’s waning days. As marketers, however, we must always be one to two seasons ahead, preparing campaigns for successful execution. Still, there are some last-minute guidelines to remember as students — and retail marketers — go back to school. Any final preparation…

Effective marketing requires a suite of powerful tools. Online businesses have the unique advantage of being able to constantly connect with their target audience. Furthermore, the market is rather large and continues to expand by considerable margins each year. According to the U.S. Census, total e-commerce sales for the second quarter of this year increased…

With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being borderline abusive to consumers. Let’s face it, most of what’s being done in digital today is being overdone. Efficacy is failing, so marketers are focusing on efficiency to do…

With the back-to-school season upon us, retailers are struggling to stand out in the digital world. It’s getting harder for brands to differentiate themselves without being borderline abusive to consumers. Let’s face it, most of what’s being done in digital today is being overdone. Efficacy is failing, so marketers are focusing on efficiency to do […]