Marketing

As ad technology (AdTech) and marketing technology (MarTech) veer ever closer, retail marketers are picturing the merged data payoff it could represent – helping to build stronger, more profitable customer relationship, ones that customers appreciate more, too. But there are some key points to consider in order to pull this relationship off successfully. Here are three of those points, each centered around being smart with data.

As recent store closures by popular brands such as bebe and Payless attest, without a better understanding of data, retailers risk losing touch with their market. Retailers of all sizes can gather data via the millions of customer interactions that occur through the in-store experience or online via websites and apps. Beyond that, companies can…

The process of acquiring customers today looks very different than it did in the days before the advent of social media and smart devices. Now that consumers are hyperconnected and acutely in tune to their friends’ endorsements, they're looking for more from brands. And many brands are responding. By personalizing the experience for each prospective…

Today’s marketers work in an exciting yet challenging landscape of evolving technology and new marketing channels. It’s a customer-driven economy. Customers expect to shop, compare, purchase and consume on their own terms, through a variety of channels, and on a variety of devices. These customer demands may be pushing your business beyond its current marketing…

In episode 94 of Total Retail Talks, John DeWaal, vice president of marketing at LIDS Sports Group, discusses the omnichannel sports licensed retailer's recently launched mobile app, its newly designed loyalty program, and how the two work together to create loyal customers.

Converge, consolidate, unite … call it what you want, but ad technology (AdTech) and marketing technology (MarTech) are on an irreversible (some might say collision) course to merge data as a source for tracking, anticipating and building customer relationships. However, just because it has to happen doesn’t mean it’s going to be easy. There are…

Albertsons Companies announced the hiring of two key digital leaders who will collectively add 30 years of digital leadership experience in product and digital technology, respectively. Karl Varsanyi, who helped develop macys.com into one of the largest e-commerce sites in the United States; and Ramiya Iyer, who was instrumental in building and scaling Levi Strauss & Co.'s platforms…

New research from the Interactive Advertising Bureau and Winterberry Group sheds an interesting light on marketers’ preferred tactics and technologies. One of the most dramatic revelations is the steep rise in investment in cross-channel measurement and attribution. Just one-third of survey respondents said that these tactics occupied their time in 2016, but almost double that…

J.C. Penney announced yesterday that Marci Grebstein is joining the company as chief marketing officer. Grebstein will be executive vice president and CMO after spending the last two years at Lowe’s. At Lowe's, Grebstein was chief marketing officer, and she has held several advertising and marketing positions. Her previous experience includes executive positions with Food Lion…

In episode 92 of Total Retail Talks, Bridget Russo, chief marketing officer of Shinola, a luxury retailer that specializes in watches, bicycles and leather goods, discusses the brand's commitment to American manufacturing and jobs. Russo details Shinola's recent marketing campaign, Let's Roll Up Our Sleeves, which celebrated the idea that hard work creates jobs and…