Marketing
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After chatting with and listening to retail executives at last week's Shop.org conference in Los Angeles, I left the event with the following three themes: 1. Amazon.com is a Behemoth, But We Have Brands and Communities The overriding sense I got listening to retailers at Shop.org is that while they understand that trying to competeโฆ
We surveyed over 200 business executives, data analysts and business analysts, collected their responses, analyzed the data, and are sharing with you our findings. We hope this report helps build a business case for implementing or investing in location intelligence (LI) within your organization, whether youโre new to LI, planning to adopt new practices or software, or already have infrastructure in place that you're looking to optimize. Overwhelmingly, our data shows that businesses executives and data practitioners see LI as critical to their organizationโs success, and even more critical over the next three years. To stay relevant in a rapidly changing market, they will have to overcome many challenges that are keeping their businesses from fully realizing the potential and practical applications of LI.
There's more to Woolrich than just plaid flannel. In episode 112 of Total Retail Talks, Rick English, director of web analytics for the iconic outdoor apparel brand, and Paul Corey, senior account manager, Listrak, discuss Woolrich's key digital growth strategies for the 2017 holiday season. The discussion looks back at the 2016 holiday season toโฆ
Imagine this: A shopper walks into an apparel store looking to find the perfect pair of jeans and top for a night on the town. Instead of the shopper stressing over finding the right ensemble without any help, a store associate opens up the customerโs shopping profile on an enterprise mobile device and identifies aโฆ
Marketing is hard enough without the uncertainty of macro disruptions. But lately, the threat of a macro disruption seems to lurk behind every corner. Natural disasters, terrorism, the possibility of nuclear war, a tweeter-in-chief who can send the stock market in one direction and the media echo chamber in another with 140 characters or less.โฆ
Office Depot Inc. has named Jerri DeVard as executive vice president and chief marketing officer. DeVard will lead the strategy for furthering Office Depotโs brand positioning and oversee the integration of all marketing and communications initiatives. She will be responsible for driving the growth and implementation of strategic marketing activities that build brand equity andโฆ
With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.
At last count, there are 2,666 emojis, and billions of them are sent every day โ including 5 billion on Facebook Messenger alone! These modern day hieroglyphs pepper text messages, tweets, photo captions, status updates, and even a series of operas and ballets at Londonโs Royal Opera House. The meteoric rise of emojis has beenโฆ
Back-to-school shopping is one of the retail industryโs busiest seasons of the year. Now that summer is officially wrapping up, students and their parents spent the last few weeks scooping up everything necessary to make it through another school year. At ChargeItSpot, we recently released our โ2017 Back-to-School Sales Report,โ which examined the shopping behaviorโฆ