Achieving Personalization Through Variable Data Messaging
The primary focus at every marketing trade show today is on getting more intimate with customers to provide a great shopping experience and develop loyal relationships. This strategy is particularly important to companies that do not want to compete on price but rather want to rely on their value proposition to demonstrate, and charge, for added value. The trick is in the data. This eBook serves as a guide for leveraging data to create strong variable data messaging in direct mail for more personalized communications, better response, and increased customer lifetime value.