Resource Library : Marketing
The 2017 U.S. Holiday Shopping Forecast
Do you know what your sales will look like in Q4 2017?
You could look at last year’s numbers and make predictions based on that, or you could directly ask shoppers your biggest questions.
It’s not easy to parse that data. Fortunately, we did the work for you.
In this year’s Q4 Consumer Survey, we asked over 1,500 U.S. shoppers the following questions:
- When do you plan to start shopping for gifts?
- Where do you plan to look for gifts?
- How much are you planning to spend?
- Will you be spending more or less than last year?
- If you price check products on your phone while in-store, where do you look first?
Read on to find out what you can expect from shoppers this holiday season, and how you can use this knowledge to boost your marketing strategy.