Marketing

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the simplicity required for utility. “Simple can be harder than complex,” Jobs said. “You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move…

Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession "conscious consumer" and shares data-informed insights and recommendations about how to build loyalty with them. Conducted in February 2018, the research found that consumer purchasing behaviors have shifted so dramatically since the 2008 recession that it has created a new, and seemingly lasting, hierarchy of needs for brand/consumer relations. The conscious consumer was formed as a result of enforced spending changes coming out of 2008 and he/she now has different requirements from the brands with which they engage.

Both online and offline retailers plan to invest in technology in 2018. As part of its ongoing effort to help small businesses succeed, Kabbage recently surveyed more than 800 business owners, 25 percent of which were retailers (both offline and online). The data showed that online and offline retailers are highly optimistic of revenue growth in…

Looks like Warby Parker is back to its April Fools’ tricks, this time in partnership with fast-food chain Arby’s. “Arby’s has an eye for meat. Warby Parker has meat for eyes. The result? A new partnership sandwiched somewhere between vision and at least eight different kinds of meat,” the companies said in a joint statement.…

As customer experience continues to define retail success, brands and marketers must audit their “customer experience toolkits” regularly to ensure they're equipped to meet today’s high consumer expectations. One often overlooked but significant tool is the ability to engage with consumers in the exact right way at the exact right time, before the opportunity vanishes.…

Starbucks is testing a new Wi-Fi login process in its U.S. stores, asking customers to provide their email address before connecting, Geekwire has reported. Since rolling out free Wi-Fi in its U.S. stores nearly eight years ago, Starbucks has asked customers to simply accept terms and conditions in order to connect to its public network…

Recently, digital ad spending surpassed TV spending by $31 billion worldwide. Of those digital ads, mobile ad spending accounted for 70.3 percent of investments, meaning advertisers have concentrated their dollars on mobile traffic as consumers continue to spend more time on mobile devices. As an e-commerce marketer, this shift in ad spending may not come…

When promoting your products and services, the marketing and advertising tactics you choose to employ will have a significant impact on your business. In a highly competitive retail industry, strategic advertising campaigns and marketing materials are crucial in generating both new and loyal customers. A highly effective marketing plan will ideally include a mix of…

In a presentation at Shoptalk this week in Las Vegas, Jennifer Foyle, global brand president of Aerie, a lingerie and apparel retailer (and sister brand of American Eagle Outfitters), detailed how a commitment to the company's core values — body positivity, empowerment and self-love — have helped spur growth. Four years ago Aerie made a…

The General Data Protection Regulation (GDPR) is an important topic of conversation for U.S. companies as they prepare to comply with the new international regulations. The GDPR was adopted on April 27, 2016, and allotted a two-year post-adoption grace period for food retailers to strategize and implement their compliance initiatives. With only three months left…