Resource Library : Marketing
Unlocking the New Consumer Hierarchy of Needs
Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights and recommendations about how to build loyalty with them. Conducted in February 2018, the research found that consumer purchasing behaviors have shifted so dramatically since the 2008 recession that it has created a new, and seemingly lasting, hierarchy of needs for brand/consumer relations. The conscious consumer was formed as a result of enforced spending changes coming out of 2008 and he/she now has different requirements from the brands with which they engage.