Marketing

While more than a few players signed on with overseas teams to make some cash while not receiving their NBA paychecks, New York Knicks forward Amar'e Stoudemire and Foot Locker teamed up for a funny commercial that had him taking a job with the retailer.

Marketing and sales teams are the lifeblood of organizations, but they're frequently at odds with each other. The CEO either plays referee or tries to determine which function is more broken. The result is an all too familiar one: replace sales and marketing leadership. Unfortunately, that's often the wrong course of action to take.

A magazine advertisement for a L'Oreal anti-wrinkle product featuring Hollywood star Rachel Weisz has been banned by Britain's industry watchdog the Advertising Standards Authority for "misleadingly" exaggerating its performance.

Deluxe went in search of a tool that could help it better measure customer satisfaction by obtaining voice-of-the-customer feedback. After testing a host of solutions, it settled on iPerceptions’ 4Q Suite. 

Until Steve Jobs died, Best Buy was plotting a familiar course for its Super Bowl ad: hiring a celebrity spokesman. Then with all the tributes after the Apple founder's death, Best Buy's U.S. marketing chief, Drew Panayiotou, realized Silicon Valley inventors are today's stars.

As it's done the past two seasons, Kmart will be bringing its concierge service to New York Fashion Week this February. The service comes to the rescue of Fashion Week victims tweeting with the hashtag #FashionWeekProblems. Chapped lips, dehydration, stiletto heels broken while practicing your best street-style pose … these problems arise during fashion week, and @kmartfashion will be on hand to fix them for you.

Walgreens will be a featured sponsor of the 2012 season of "The Celebrity Apprentice." Many of the show's feature sponsors have been showcased as part of an episode. For example, finalists John Rich and Marlee Matlin developed a 7UP '70s and '80s retro campaign for Dr Pepper/Seven Up in "Celebrity's" season last year.

For those of you who watch the Super Bowl for the commercials, feast your eyes on this: H&M's game day ad starring a nearly naked David Beckham. The soccer star strips down in the first television spot for his bodywear line, which hits H&M shelves on Feb. 2.

The first-ever comprehensive study on how consumers embrace video in a retail context, reveals that many of the common perceptions about how video is used in shopping are actually incorrect. Research shows consumers care more about the quality and content of the video than the actual length of the clip.

Kenshoo has released its full 2011 U.S. Online Retail Holiday Shopping report. It presents aggregate holiday search engine marketing data and analysis culled from an aggregation of more than 28 billion total search advertising impressions.