Marketing

Watch Milly Santana of XL Alliance interview Lisa Kranc, senior vice president of marketing for AutoZone, about her thoughts on the Hispanic Retail 360 Summit, held last month in La Jolla, Calif.

Looking to further tap into the men’s grooming market, Procter & Gamble has announced the creation of a prototype “Guy Aisle” in a CVS pharmacy in Charlotte, N.C. The new CVS men's grooming section includes products specifically designed for men's unique grooming needs, including Gillette, Old Spice and Head & Shoulders.

ShoeDazzle set out to build a visually appealing and targeted approach to reach various segments of female consumers. Using the Google Display Network, it developed an online marketing strategy which would show the most relevant shoe style for each customer segment. This allowed ShoeDazzle to boost conversions dramatically, with the Google Display Network driving 45 percent of its overall conversion volume with Google.

Routines are easy to fall into. Whether it’s getting ready for work and out the door each morning or tackling customer acquisition and conversion strategies, you’ll never discover a better way to approach these tasks if you stay inside your comfort zone. Similarly, it’s easy to recycle tried-and-true approaches to your retail strategies, especially for the upcoming holiday shopping season.

Endeca Technologies, an agile information management software company, announced the results of its 2011 e-commerce Analytics Survey. Announced at the Shop.org Annual Summit this week in Boston, Mass., the survey polled 228 marketers and IT professionals at eBusiness organizations across the United States and Europe about their opinions on the current state of e-commerce analytics requirements.

Lowe's is set to unveil a new marketing campaign, tagline and overall brand positioning tied to a series of new capabilities that will allow consumers to manage a variety of home-improvement and maintenance projects. The tagline, "Never Stop Improving," will go live today, along with a new campaign from agency BBDO. Both efforts set the stage for the launch of My Lowe's in mid-October.

Kantar Media Compete released data indicating that successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The results also show that more than a third of consumers reported that Twitter has been influential or extremely influential on purchase decisions.

Family Dollar has found a way to better understand how consumers respond to its in-store displays and promotions and how they can be improved to generate more sales.

University of North Carolina freshmen are working for American Eagle on campus as “brand ambassadors” or “campus evangelists.” During movie-in day, they doled out American Eagle coupons, American Eagle water canisters and American Eagle pens.

The way parents and students approach back-to-school spending is changing. Many of the trusted rules that retailers apply to the back-to-school buying cycle are quickly going sideways due to the state of the economy combined with layaway, longer discount cycles and major couponing sites.