Marketing

Q&A: Under Armour Woos Gen Y Women
September 29, 2011

It's no secret that Under Armour is gunning for Nike, or that it considers women to be one of its primary growth markets. But as the athletic wear company is readying its first-ever marketing campaign just for women, it's also looking to broaden its demographic reach. 

Bergdorf Goodman Tries on Video to Entice Younger Audience
September 28, 2011

Department store Bergdorf Goodman is using a shoppable video to increase the hype surrounding its younger 5F collection to increase e-commerce sales. Bergdorf released a video earlier this week featuring the winners of its previous 5F social media contest wearing a slew of top-name designers.

A Tree Grows With Ikea
September 27, 2011

Ikea announced that on Oct. 1 its U.S. stores will give away free tree seedlings through its partnership with American Forests. Ikea has been partnering with American Forests since 1998, and through their "Plant a Tree" campaign, they have raised $1.9 million dollars to plant 1.9 million trees.

CVS Tests 'Guy Aisle'
September 26, 2011

Looking to further tap into the men’s grooming market, Procter & Gamble has announced the creation of a prototype “Guy Aisle” in a CVS pharmacy in Charlotte, N.C. The new CVS men's grooming section includes products specifically designed for men's unique grooming needs, including Gillette, Old Spice and Head & Shoulders.

3 E-Commerce Mistakes to Avoid This Holiday Season
September 23, 2011

Routines are easy to fall into. Whether it’s getting ready for work and out the door each morning or tackling customer acquisition and conversion strategies, you’ll never discover a better way to approach these tasks if you stay inside your comfort zone. Similarly, it’s easy to recycle tried-and-true approaches to your retail strategies, especially for the upcoming holiday shopping season.

Video: ShoeDazzle Leverages Google's Display Network to Drive Conversions
September 23, 2011

ShoeDazzle set out to build a visually appealing and targeted approach to reach various segments of female consumers. Using the Google Display Network, it developed an online marketing strategy which would show the most relevant shoe style for each customer segment. This allowed ShoeDazzle to boost conversions dramatically, with the Google Display Network driving 45 percent of its overall conversion volume with Google.