Crutchfield's Video Marketing Strategy Revealed
November 17, 2010

Crutchfield's Multimedia Producer Jon Schroeder discusses how its consumer electronics business’ own video marketing strategy makes the most of its in-house production and experts — utilizing video to build conversations with its customers towards better customer service.

Analyzing the Value of a Facebook Fan
November 16, 2010

When you evaluate customer spend on an incremental basis, you quickly find that new channels provide little incremental value in the early stages of development. What happens is that brand loyalty counts for so much more than does the excitement of new channels.

Yuletide YouTube Tips
October 15, 2010

This holiday season, we’ve prepared YouTube marketing strategies to help you take advantage of this time of the year on the top online video destination.

A Trim Marketing Budget Doesn't Slow Down Lululemon Athletica's Growth
September 15, 2010

Along with closely held Title Nine and VF Corp.'s Lucy brand, Lululemon belongs to an emerging class of retailers focused primarily on designing, making and selling athletic wear to women — and grabbing growing shares of the estimated $15 billion market for women's fitness attire.

Consumer Knowledge Spurs T.J. Maxx and Ross' Success
September 13, 2010

TJX delivered a three percent comparable store sales increase and a 17 percent increase in net income in the second quarter. Ross Stores comps gained four percent in the second quarter in addition to a strong increase in earnings. Neither TJX nor Ross is getting their comp gains by pushing unprofitable discounts. Evidence that both stores have proven particularly good at translating customer knowledge into additional sales comes from their track record with new product categories.

Timberland Launches 3-D Microsite to Promote its Eco-Friendly Apparel Line
September 9, 2010

Timberland is putting its best foot forward in a new global campaign showcasing the Earthkeepers collection of eco-friendly apparel. The effort, dubbed "Nature Needs Heroes," includes TV, print and retail ads, as well as social media and a microsite that uses 3-D technology to help consumers become better acquainted with Earthkeepers.

What the Experts Are Saying
September 1, 2010

Find out what the experts are saying as we highlight the best of the month from