Marketing
July 7, 2011
Who's not talking about QR codes in direct marketing? But are you still not convinced that QR codes are a growing trend in the mailstream? Or that they only work for certain verticals?
July 1, 2011
DEMCO realized it needed to find new ways to increase overall conversions on its website. The company selected an email service provider to create more sophisticated, automated email campaigns with shopping cart recovery initiatives and new subscriber welcome programs.
June 29, 2011
It just takes one look at the website to realize that ModCloth is one cool company. Built around the premise that “we want to be the fashion company you’re friends with,” ModCloth relies upon a variety of media, tools, and messages to actively engage with its audience.
June 28, 2011
The summer months — and July in particular — are slow months for email marketing. Last year, July had the slowest year-over-year volume growth of all the months. Email marketers should take advantage of the slow summer months by taking some vacation and by starting to plan your holiday email marketing campaigns.
June 9, 2011
For many, Memorial Day's unofficial start of summer means trips to the beach, pool parties and barbeques. For others, Memorial Day weekend represents the start of wedding season. Hundreds of thousands of couples across the country will walk down the aisle between now and September, with June being the most popular month to get hitched.
June 8, 2011
Listen in as Bernie Brennan, co-author of “Branded! How Retailers Engage Consumers With Social Media and Mobility," (with Lori Schafer) discusses how leading retailers Macy's, J.C. Penney and Best Buy are meeting the needs of their customers — and generating revenue — by communicating with them via the web, social media and smartphones. This podcast…
June 3, 2011
A room full of direct marketers listened as three cross-channel retailers discussed marketing strategies including social media, mobile, sales attribution and more at the Direct Marketing Club of New York's June luncheon in Manhattan yesterday.
June 1, 2011
Mia Sara, a Manhattan transplant in Los Angeles, misses window shopping in New York, but has found a replacement — shopping on her iPad.
June 1, 2011
Faced with tough budgeting decisions, consumers have put Father’s Day on the back burner for years, but this year Americans seem intent on showering dad with their appreciation. According to the National Retail Federation's Consumer Intentions and Actions Father’s Day survey, conducted by BIGresearch, Americans will shell out an average of $106.49 on dad, up from $94.32 last year and the most in the survey’s eight-year history.
May 31, 2011
King Arthur Flour has launched a series of online videos featuring the farmers who grow wheat for the company, telling their stories of family farming, stewardship of the land, and the challenges and rewards of wheat farming in America today.
