Marketing

The Home Depot Foundation joined with The Mission Continues and multiplatinum rock band 3 Doors Down to launch its Celebration of Service campaign, a major effort to enhance the lives of U.S. military veterans. The campaign officially begins on Sept. 11 and runs through Veterans Day, Nov. 11.

Mom.com delivers daily deals on the things moms and their families like to
buy, eat, and do locally. In this case study, we will look at how CafeMom
used sign-up ads to deliver daily deals for mom.com. This whitepaper examines how the company:

• connected with moms via signup ads across digital channels;
• used daily-deal emails to build a core audience of moms;
• extended the conversation with moms to social media sites, specifically Facebook and Twitter; and
• connected with moms on mobile devices.

Stipple launched an ad platform that turns still images into e-commerce storefronts. The platform allows consumers to mouse over any product in a tagged photograph in online magazines or publisher websites to reveal brand name, pricing and links to save or make purchases.

At a time when the fashion world is increasingly moving online, Style.com is going in the other direction with the launch of a glossy print magazine. Style.com Magazine is a reverse publishing move by Fairchild Fashion Media. It’s also a foray into e-commerce. Set for release right after spring 2012 runway shows end Oct. 5, the first issue will aim at the fashion-obsessed by featuring items from six designers that will be available for purchase on Style.com.

If you aren’t developing a mobile strategy, or implementing and refining one, there is a tendency to feel like the last one picked for the kickball team. With all the activity — and dollars — surrounding the mobile space, it’s easy to see why the primary goal for many marketers has been to just get in the game.

With holiday planning already underway, retailers are looking for different ways to reach consumers and drive sales during the 2011 holiday season. Typically, retailers play to the traditional themes of the season to engage with consumers. However, new data released by Motista suggests that retailers should look beyond the traditional set of holiday emotions such as family and giving to understand what’s really motivating consumers to spend more.

The old advertising adage "sex sells" may be recognized worldwide, but new research conducted by EyeTrackShop, creators of online eye-tracking technology, shows exactly how men and women are drawn into looking at a sexy ad. 

Kmart has launched a Spanish-language miniseries on YouTube. The eight-part miniseries, titled "Madres y Comadres," will feature two Hispanic mothers and the unique challenges they face raising a family in America while also remaining true to their Hispanic identity. The webisodes, which are styled to resemble a mock 'telenovela,' can be viewed at YouTube.com/MadresyComadres, the company reported.

How’s this for marketing genius? Archeologists are reasonably certain they’ve discovered one of the lost ships of infamous privateer Henry Morgan — in an expedition financed in part by Captain Morgan rum.

Whole Foods introduced a special promotion for the month of Ramadan, featuring special recipes and product giveaways for the month. Unsurprisingly, the campaign garnered the notice of right-wing bloggers who promptly branded Whole Foods as "jihadist" and "anti-Israel." The absurdity of this position may have been easily dismissed if not for the subsequent reaction by leadership at the company.