Marketing

Home Depot Grows its Own Black Friday
March 18, 2011

Home Depot is getting ready for its own version of Black Friday. For the second year in a row, the DIY heavyweight will roll out regional promotions that include doorbusters, as well as special pricing on lawn and garden, patio furniture, and grills.

Strategies to Get the Second Click
March 17, 2011

Online retailing is becoming increasingly sophisticated. Marketers have access to information about every aspect of customer interaction: number of website visits, time spent on the site, email open and clickthrough rates, conversions, and purchases. With today’s sophisticated analytics, marketers can fine-tune their messaging and offers to optimize results and move beyond a simple first-click visit.

Barnes & Noble's New Marketing Strategy to the Rescue?
March 3, 2011

For many, it's already too late to change direction on a rudderless ship that has been left in the wake of the rapid decline in hard copy book sales. Barnes & Noble on the other hand, is using a change in strategy to help weather the storm.

5 Ways Loyalty Can Redefine Engagement
March 3, 2011

Customer engagement can be broadly defined as when a targeted consumer focuses their complete attention on a particular brand’s message in an uncluttered environment. Then, this attention is accounted for and recorded. True engagement is a long-term play that encourages repeat customer value through purchasing actions and the generation of word-of-mouth interest.

Digital Coupons Represent Fastest Growing Coupon Segment in 2010, Report Finds
February 24, 2011

Following recent research demonstrating coupon distribution in the U.S. increased 6.8 percent in 2010 and that more coupons were distributed during the year than ever before, Coupons.com Incorporated issued its Digital Coupons Trends Report for 2010, releasing data about consumer use of digital coupons.

Tips to Help Your Business Monetize YouTube Advertising
February 22, 2011

Now ranking as the second largest search engine online, YouTube's reach and influence on consumers can't be understated. Consider the following: over 2 billion videos a day are viewed on YouTube; there are over 480 million YouTube users worldwide; the average person spends 15 minutes a day on YouTube; and, most importantly, partner ad revenue on YouTube more than tripled in 2009. Then why is it that the social networking site is often overlooked by marketers, taking a backseat to Facebook, Twitter and LinkedIn?

Old Navy Launches New Marketing Campaign, Ditches SuperModelquins
February 17, 2011

Old Navy debuted its spring advertising campaign, called “Old Navy Records: Original hits. Original styles.” Shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience across stores, online, television and mobile devices.

How to Make the Most of Presidents Day Campaigns
February 17, 2011

Between Jan. 1 and the present, searches for the term “presidents day sales” have increased by almost 100 percent. Queries for “presidents day deals” have grown over the years, and this observation is worth advertisers’ time. Creating new ad text and having a coupon code for shoppers looking to score a bargain this weekend may be valuable.

Augmented Reality Presents Many Opportunities for Retailers
February 17, 2011

So-called "augmented reality" is the overlaying of digital information onto the real world, and everyone from game designers to retailers to health care companies to estate agents are gearing up to use it. While the potential for such technology to change the world is vast, the biggest challenge for its backers will be to convert this virtual revolution into rock-solid profits. Fortunately, there are countless ways this can be achieved, but not all are immediately obvious.