Marketing

Father's Day Spending Set to Pop
June 1, 2011

Faced with tough budgeting decisions, consumers have put Father’s Day on the back burner for years, but this year Americans seem intent on showering dad with their appreciation. According to the National Retail Federation's Consumer Intentions and Actions Father’s Day survey, conducted by BIGresearch, Americans will shell out an average of $106.49 on dad, up from $94.32 last year and the most in the survey’s eight-year history.

King Arthur Flour Launches Video Series
May 31, 2011

King Arthur Flour has launched a series of online videos featuring the farmers who grow wheat for the company, telling their stories of family farming, stewardship of the land, and the challenges and rewards of wheat farming in America today.

How to Reach Dad on Father's Day
May 31, 2011

Sons and daughters say thanks to dad every June by showering him with love, affection and, of course, gifts. The weeks leading up to Father’s Day are spent searching for the perfect tie, power tool or “World’s Best Dad” coffee mug. Using Compete's panel of 2 million consumers and the results of our Spring 2011 Online Shopper Intelligence study, we're able to shed some light on consumer spending this Father’s Day and what e-retailers can do to best reach these shoppers.

Retail Product Word-of-Mouth Sharing Declines
May 13, 2011

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. 

New York Magazine E-Newsletter to Aggregate Weekly Deals
May 4, 2011

New York magazine is about to launch a weekly deals e-newsletter and online adjunct, but instead of matching offers play to advertisers, it will aggregate “the best of the best” of other e-commerce sites’ picks.

How Retail Sites Can Make the Most of Video
May 3, 2011

E-commerce video has been a fast growing feature on online retail sites over the past year. Retailers are quickly finding that adding product video to their sites increases conversions, but e-commerce video is still maturing as they continue to discover best practices.

Ad Showing Boy With Pink Nail Polish Sparks Debate on Gender Identity
April 13, 2011

A J.Crew ad that shows a top designer painting her young son’s toenails neon pink has some parents and doctors seeing red. The image appeared in a feature called "Saturday With Jenna," which was emailed to customers last week and highlights a few of J.Crew president and creative director Jenna Lyons’ favorite products.

Gap Seeks Makeover to be the ‘People’s Brand’
April 12, 2011

It may be an exaggeration that the Gap has had no outstanding marketing since the 1990s. The company has been struggling for years to figure out how to attract younger consumers as well as win back those who have stopped shopping there.