Marketing

DEMCO Increases Conversion Rate 400% With Abandoned Cart Program
July 1, 2011

DEMCO realized it needed to find new ways to increase overall conversions on its website. The company selected an email service provider to create more sophisticated, automated email campaigns with shopping cart recovery initiatives and new subscriber welcome programs.

Talking With ModCloth's CMO Kerry Cooper
June 29, 2011

It just takes one look at the website to realize that ModCloth is one cool company. Built around the premise that “we want to be the fashion company you’re friends with,” ModCloth relies upon a variety of media, tools, and messages to actively engage with its audience.

Heat of Summer Slowing Down Emails
June 28, 2011

The summer months — and July in particular — are slow months for email marketing. Last year, July had the slowest year-over-year volume growth of all the months. Email marketers should take advantage of the slow summer months by taking some vacation and by starting to plan your holiday email marketing campaigns.

A Perfect Marketing Marriage
June 9, 2011

For many, Memorial Day's unofficial start of summer means trips to the beach, pool parties and barbeques. For others, Memorial Day weekend represents the start of wedding season. Hundreds of thousands of couples across the country will walk down the aisle between now and September, with June being the most popular month to get hitched.

Retailers Talk Social Media, Marketing ROI
June 3, 2011

A room full of direct marketers listened as three cross-channel retailers discussed marketing strategies including social media, mobile, sales attribution and more at the Direct Marketing Club of New York's June luncheon in Manhattan yesterday.

Father's Day Spending Set to Pop
June 1, 2011

Faced with tough budgeting decisions, consumers have put Father’s Day on the back burner for years, but this year Americans seem intent on showering dad with their appreciation. According to the National Retail Federation's Consumer Intentions and Actions Father’s Day survey, conducted by BIGresearch, Americans will shell out an average of $106.49 on dad, up from $94.32 last year and the most in the survey’s eight-year history.

King Arthur Flour Launches Video Series
May 31, 2011

King Arthur Flour has launched a series of online videos featuring the farmers who grow wheat for the company, telling their stories of family farming, stewardship of the land, and the challenges and rewards of wheat farming in America today.

How to Reach Dad on Father's Day
May 31, 2011

Sons and daughters say thanks to dad every June by showering him with love, affection and, of course, gifts. The weeks leading up to Father’s Day are spent searching for the perfect tie, power tool or “World’s Best Dad” coffee mug. Using Compete's panel of 2 million consumers and the results of our Spring 2011 Online Shopper Intelligence study, we're able to shed some light on consumer spending this Father’s Day and what e-retailers can do to best reach these shoppers.