Marketing

SSL stands for "Secure Socket Layer." It is a technology that establishes a secure session link between the visitor's web browser and your website so that all communications transmitted through this link are encrypted and are, therefore, secure. SSL is also used for transmitting secure email, secure files, and other forms of information.

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It seems retailers are having just as much trouble getting shoppers to spend money on their websites as they are in their stores. Total online sales for the second quarter were down more than 2 percent from last quarter, according to the latest Retail Online Index from IBM. The lackluster web numbers come on the heels of a disappointing retail sales report from the Commerce Department Monday, which showed a third straight month-over-month decline in sales.

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OneStopPlus.com, a division of Redcats USA and the world's first and only online shopping mall for plus-size women, announced today the launch of OSPFlash, a limited-time sale destination offering consumers deep discounts on designer merchandise. For the first time, designer brands that are typically excluded from promotions, discounts and coupons will now be participating in the site's latest venture, giving consumers access to some of their favorite brands at discounted prices. The offers will be accessible via the OneStopPlus.com homepage and will be available for 48 hours every Tuesday beginning at 9:00 a.m. 

With the back-to-school shopping season right around the corner, we put J.C. Penney against its competitor Kohl's to see which brand is doing a better job of connecting with consumers via digital platforms. 

In the wake of Gay Pride Month, a recent Wall Street Journal article took a look at how big department store chains like J.C. Penney, Target and Macy's are courting gay customers. According to the article, the brands — most of which have traditionally ignored gay culture in their advertising and marketing materials — are making efforts to cozy up to the demographic, as gay couples are increasingly settling down in suburbia.

Listen in as Justin Foster, co-founder of video commerce software provider Liveclicker, and Kevin Ertell, chief marketing officer of OnlineShoes.com, discuss video commerce best practices at the Retail Marketing Virtual Conference & Expo. Register for the on-demand version of the event here. The event is available on-demand until July 23.

When Adidas confirmed that it was pulling its merchandise from online marketplaces, many in the e-commerce community were taken aback. After all, here was an internationally recognized brand cutting off distribution across some of the most prominent — and fastest growing — channels. Adidas wasn't alone, however. The company was likely responding to similar pressures associated with selling on marketplaces that other brands, of all sizes, have been facing, according to Wes Sheperd, CEO of Channel IQ, an online services provider catering to manufacturers, distributors and retailers. 

Retailers reported largely disappointing sales in June, as consumers pulled back on spending amid concerns about jobs and the economy. Thomson Reuters was expecting its same-store sales index to inch up 0.5 percent in June, far weaker than a year-ago when the index rose 6.7 percent in June. June tends to be a weaker month on the retail calendar with fewer reasons to drive shoppers to the store.