Video: Facebook Fans to Get More Expensive
February 4, 2011

Michael Lazerow, CEO of Buddy Media, explains why marketers are spending more money on acquiring Facebook fans, and why it's worth the investment now.

Banana Republic Lights Up the Big Screen
February 3, 2011

Banana Republic announced that as part of its spring 2011 marketing campaign, "Journey in Style," it will debut its first film trailer in select movie theaters and online. The campaign will also be featured in other media including print and store displays.

DMA Launches Enforcement for Online Behavioral Advertising
February 1, 2011

The Direct Marketing Association (DMA) announced that it's beginning enforcement activities to ensure industry compliance with the Self-Regulatory Program for Online Behavioral Advertising, which the DMA launched with its association partners in October 2010. The program gives consumers enhanced notice and choices about the interest-based advertising they receive, and gives businesses a clear road map to compliance with the Self-Regulatory Principles for Online Behavioral Advertising that were released in July 2009.

Free Whitepaper: Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

Video: Kids Predict Future of Retail Marketing
January 17, 2011

Careening out of the canyon of confusion that was 2010, we come face-to-face with an alien marketing landscape of owned media, geolocation and real time. What do these strange terms mean? What do they demand of marketers in retail? Are we facing another year of social media-driven craziness?

7 Secrets of Driving Customer Loyalty and Profits
December 20, 2010

In these still-not-entirely-unrecessionary times it’s important to find a way to escape the commodity-style pricing wars and strengthen the marketing backbone of your company.

Multichannel Commerce Multiplies Retailers' Revenues
December 17, 2010

Retailers that offer their customers true all-channel commerce shopping capabilities outperform other retailers by significant margins, according to a new research report from Aberdeen Group.