Marketing

Digital Signage Finds its Niche in Retail
November 19, 2010

Today, the benefits of digital signage have gotten easier to understand. It's become easier to deploy, with the costs of the hardware and software coming down considerably. Pair that with the advancements in signage platforms, and the technology is easier to present than ever before. Throw in the green component — i.e., how much paper, fuel and resources can be saved with digital signage — and you'll really get some attention.

Gift Card Spending to Rise This Holiday Season
November 18, 2010

After going to head-to-head with discounted holiday gifts like luxury cashmere sweaters and appliances last year, gift cards are expected to emerge as winners this holiday season. According to NRF’s 2010 Gift Card Consumer Intentions and Actions survey, conducted by BIGresearch, Americans will spend an average of $145.61 on gift cards, up from $139.91 last year. Total gift card spending is expected to reach $24.78 billion. NRF’s first holiday survey, released last month, found that gift cards remain the most requested holiday gift, marking the fourth year in a row gift cards have topped consumers’ wish lists.

Know Your Targets and ROI Will Follow
November 18, 2010

Each product category, retailer and brand has its own challenges. An in-depth insight into your constituents will ultimately unite your brand to sales. Take the time to question and understand who they are before initiating contact. Asking the right questions may lead you in new directions -- and towards new ways of achieving a higher ROI.

Crutchfield's Video Marketing Strategy Revealed
November 17, 2010

Crutchfield's Multimedia Producer Jon Schroeder discusses how its consumer electronics business’ own video marketing strategy makes the most of its in-house production and experts — utilizing video to build conversations with its customers towards better customer service.

Analyzing the Value of a Facebook Fan
November 16, 2010

When you evaluate customer spend on an incremental basis, you quickly find that new channels provide little incremental value in the early stages of development. What happens is that brand loyalty counts for so much more than does the excitement of new channels.

Yuletide YouTube Tips
October 15, 2010

This holiday season, we’ve prepared YouTube marketing strategies to help you take advantage of this time of the year on the top online video destination.

A Trim Marketing Budget Doesn't Slow Down Lululemon Athletica's Growth
September 15, 2010

Along with closely held Title Nine and VF Corp.'s Lucy brand, Lululemon belongs to an emerging class of retailers focused primarily on designing, making and selling athletic wear to women — and grabbing growing shares of the estimated $15 billion market for women's fitness attire.