Marketing
August 10, 2015 at 2:32 pm
At the dawn of its 81st year of operation, GNC Holdings Inc., the giant Pittsburgh vitamin and supplement retailer, is recrafting its body builder image to a warmer, more inclusive health and wellness resource for everyone. For Michael Archbold, who just marked his first anniversary as CEO, the reason behind the strategy is simple: The market…
July 29, 2015 at 2:53 pm
For a group of kids in Harlem, lacrosse has become a lifestyle. Depicted in two new national spots from Dick's Sporting Goods set to premiere on Wednesday, the Harlem lacrosse team has become the latest beneficiary of the retailer's program, Sports Matter. In 2014, the program began as an effort to promote awareness and funds for youth…
July 28, 2015 at 3:30 pm
It was just one Facebook/Instagram post among many, but Bugaboo's pairing of a running stroller and a bikini-clad fashion model has sparked plenty of laughter and derision from its target market. In the photo, 23-year-old Dutch model Ymre Stiekema is seen running with her two-year-old daughter while wearing what appears to be a black-and-white bikini…
July 28, 2015 at 2:02 pm
Rewind to five years ago, and the average consumer knew very little about trading in old electronics for store gift cards or cash value. Fast-forward to now: times have changed. The average shopper today is more educated about their purchases than ever before, and trade-in has become a critical tool available to help them get…
July 24, 2015 at 4:32 pm
lululemon athletica — that company of see-through yoga pant infamy that arguably singlehandedly launched the “atheleisure” trend in comfortable, everyday sportswear — is introducing a specialty beer, the Curiosity Lager. The beer comes in a 500 ml slender can, has 4.6 percent alcohol, printed with a geometric array of Pacific Northwest motifs: a totem pole,…
July 24, 2015 at 4:15 pm
Levi’s is overhauling its namesake brand’s entire women’s line. The company, founded in 1853, has survived the Civil War, the Great Depression, and other epochal threats, but in the last two years it’s been tormented by an enemy none of its executives saw coming: yoga pants. Comfortable and flattering at the same time, athletic pants…
July 20, 2015 at 3:11 pm
Gap is hooking up with some odd bedfellows these days. The struggling apparel chain is piloting co-branded makeup counters with online beauty subscription service Birchbox, and testing a free delivery service with Virgin Hotels Chicago so that guests can have Gap fashions delivered straight to their hotel room. The Gap’s new flirtation with the high-margin…
July 16, 2015 at 3:56 pm
Interactions, an experiential marketing firm, recently conducted a national survey to re-examine existing stereotypes about the differences and similarities of shoppers based on their gender. There are various commonly repeated urban myths. Take for instance the notion that males shop using caveman behavior and are considered “grab and go” shoppers who also “whine and wait”…
July 9, 2015 at 2:05 pm
Newegg.com hopes to go to the head of the class in back-to-school IT sales. In pursuit of that goal, the top tech-oriented e-tailer has jump-started the back-to-school season by launching a student-only online store and offering an introductory $20 discount off its white-glove “Newegg Premier” affinity program. Newegg described the effort as its “most comprehensive…
July 1, 2015 at 2:10 pm
RadioShack is still kicking — and it wants everyone to know it. The electronics chain filed for Chapter 11 bankruptcy protection in February and has since entered into a partnership with Sprint on more than 1,400 co-branded stores. Even as details of the brand's future are being hashed out, RadioShack has launched a marketing campaign…
