Marketing

How Eileen Fisher Achieves Omnichannel Success
October 16, 2014

Lauren Croke, director of web and e-commerce at luxury fashion brand Eileen Fisher, pointed to her company's collaborative atmosphere as the driver of its omnichannel success during a panel at Luxury Interactive yesterday in New York City.

Customer-Centric Approach Drives Zulily's Growth
October 3, 2014

Zulily was founded in January 2010 by two retail veterans, Darrell Cavens and Mark Vadon, both of whom at that time were at a point in their lives where discussions about kids — whether their own or their friends’ — dominated the conversation. So the two decided to create a unique online retail business that would better serve them and others like them. Cavens gave a keynote presentation this week at the Shop.org Annual Summit in Seattle detailing how the company has grown from online startup into one of the hottest brands in the retail industry — and how customers are driving that success.

Ikea Mocks Apple in New Catalog Ad
September 5, 2014

It's back-to-school season, which means another article about Ikea's fall catalog. Since the Swedish furniture retailer's catalog was first introduced in 1951, consumers have eagerly awaited the beautifully designed book/catalog, showcasing the brand's unique and well-designed products.

3 Reasons I’m Obsessed With Net-A-Porter
August 8, 2014

OK, as a journalist, I’m not supposed to show any allegiance to a brand. I'm supposed to be unbiased and straightforward with just the facts, ma’am. And most of the time I am. But I’ve been reading a lot about the cool stuff online luxury retailer Net-A-Porter has been doing lately, and I can’t contain my excitement. Here are three reasons I think it's a great company:

Straight Out of the '50s: Nine West Ridiculed for 'Husband Hunting' Campaign
August 7, 2014

For women looking to undermine the competition, Nine West has a solution: shoes just for "starter husband hunting" and the first day of kindergarten. The company branded these latest collections as the perfect match for momentous life "shoe occasions" such as snagging a husband and sending junior off to his first day of school. Shoppers, though, could be forgiven for mistaking the products as marketing turned Internet trolling. "Go get 'em tiger," reads

3 Video Lessons From Startup Joyus
June 13, 2014

How has Joyus, the San Francisco-based video shopping platform startup that's raised more than $19 million in funding, been able to realize success from its use of online video? Sukhinder Singh Cassidy, chairman and founder of Joyus, explained how via three lessons during her keynote presentation at the Internet Retailer Conference & Exhibition in Chicago yesterday.

Lululemon: Takeover Target?
May 15, 2014

It seems that beleaguered yoga-apparel retailer Lululemon has now become a potential takeover target in the apparel retail industry, given the drastic decline in share price and the ongoing troubles in its operations. Lululemon is likely to fall prey to the acquisition aspirations of giant sports-related apparel retailers like Nike Inc., V.F. Corp. and Columbia Sportswear Co, all of which are looking to expand into the yoga product line. Though a