Marketing Automation

Winning the Personalization Revolution With Machine Learning
September 22, 2017 at 4:58 pm

Imagine this: A shopper walks into an apparel store looking to find the perfect pair of jeans and top for a night on the town. Instead of the shopper stressing over finding the right ensemble without any help, a store associate opens up the customer’s shopping profile on an enterprise mobile device and identifies a…

How to Overcome Automation Aversion and Improve Your Retail Processes
September 19, 2017 at 9:19 am

Earlier this year, retailers caught a glimpse of the future in Mary Meeker’s annual internet trends report. Meeker predicted a grim year for brick-and-mortars, an increased emphasis on mobile, and a digital push from big brands that so far have struggled in the e-commerce space. However, the report largely neglected the role automation will play…

Online Marketplace Spring Uses AI to Improve CX
September 18, 2017 at 2:59 pm

In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customers’ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.

Marketing Automation Matrix for E-Commerce
June 21, 2017 at 11:29 am

In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customers’ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.

How to Combat Cart Abandonment With Marketing Automation, Part 1
June 7, 2017 at 7:42 am

When you run an e-commerce website, your most fearsome enemies aren’t necessarily your competitors. They could be the snags in your platform and the bottlenecks in your visitor funnel. Everything you work towards within your online store should have a prominent goal to reduce dreaded cart abandonment and increase conversions. In the last quarter of…