Loyalty Programs

How to Acquire and Retain Premium Loyalty Members (and What Makes Them So Valuable), Part 2
June 16, 2021 at 6:14 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Carlos Dunlap-Beard, vice president of business development and loyalty strategy at Clarus Commerce, a premium loyalty program solutions provider. Dunlap-Beard discusses Clarus Commerce's business offerings, the years of experience in loyalty solutions he brings to his role, and what makes premium loyalty members…

What is Premium Loyalty, and Why You Should Consider Launching Your Own Program, Part 1
June 9, 2021 at 6:42 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Tom Caporaso, CEO of Clarus Commerce, a premium loyalty program solutions provider. Caporaso discusses Clarus Commerce's loyalty solutions for retailers, his 25-plus year career in customer loyalty and subscription programs, and what premium loyalty programs entail. He shares why premium loyalty programs are…

Customer Loyalty in 2021 and Beyond
April 21, 2021 at 8:14 pm

Consumers came out of 2020 having undergone a radical shift in priorities and preferences in their retail experiences. Retailers have mostly managed to address the shift to an all-digital retail experience, but need to continue to adapt their strategies to address the new era buyer persona and earn their long-term loyalty. Many loyalty programs were…

Locking in Loyalty: How Digital Programs Help Drive Customer Experience and Retention
April 21, 2021 at 7:51 pm

Customer experience (CX) expert Shep Hyken provides a couple of sayings that resonate with today’s retail environment: “Satisfaction is a rating. Loyalty is a brand,” and “There is a big difference from a satisfied customer and a loyal customer.” Ultimately, satisfaction = good. Brand loyalty = 100 percent better. We all know this is true,…

Best Buy Pilots Paid Membership Program
April 8, 2021 at 3:57 pm

Best Buy is testing a new annual membership program that comes with perks like tech support, free shipping, and extended warrantees on smartphones or other purchases. The consumer electronics retailer said in a corporate blog post Wednesday that the program is available at some stores in Iowa, Oklahoma and eastern Pennsylvania. Later this month, it will expand…

Retail Marketing Trends to Know in 2021
February 3, 2021 at 9:52 am

2020 might be over on the calendar, but there’s still much we’re learning and adjusting to as we begin 2021. The pandemic forced retailers into a digital acceleration unlike anything we’ve seen before. Add to that drastic changes in consumer behavior. Needless to say, as we begin this new year, there are many trends retail…

Taking a Data-Driven Approach to Customer Loyalty Programs
January 26, 2021 at 9:02 pm

Chances are you belong to a customer loyalty program. A recent Mintel report shows that 90 percent of U.S. adults have at least one loyalty membership. But here’s the question: Have you ever used the program or benefited from membership? If your answer is a hard no, you're not alone. The average consumer belongs to…