Loyalty Programs

In episode 407 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Mahoney, vice president of customer marketing at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. During the interview, Mahoney discusses her role's dual responsibilities across marketing and loyalty…

In today's digitally-driven, choice-saturated world, understanding consumers' demographics just isn't enough to create genuine connections that compel them to choose your brand over the millions of other options just clicks away. It's only through understanding a person's internal motivations and deep-rooted personal values that marketers can achieve long-lasting connections. This deeper understanding also helps brands…

Consumers and businesses are both being impacted by ongoing inflation. Retailers must change their tactics in the current economic environment. They must understand the trends that have developed as a result of this inflationary environment in order to respond. In this post, I'll look at three tactics retailers may use to weather the current economic…

Today’s uncertain economic landscape is plagued with high inflation and continued supply chain issues, and experts predict a 70 percent likelihood of a U.S. recession in 2023. With a potential downturn on the horizon, a reported 62 percent of consumers have stated they're cutting back on their spending or looking for additional ways to save.…

Join us as we discuss three strategies to maximize customer lifetime value, including bringing obsession to micro-experiences.

As third-party data sources dissipate, retailers are turning to loyalty programs as a source of valuable customer information. Such is their popularity that Gartner predicts that a third of businesses without a loyalty program today will establish one by 2027 to ensure access to first-party data and retain high-priority customers. As more brands adopt loyalty…

Customer retention is tougher than ever due to rising consumer expectations and challenging economic conditions. But that hasn't stopped consumers from using their favorite loyalty programs. They're just more selective about the programs they participate in and the brands they’re loyal to. The first installment of our loyalty amplifiers series covered the steps to acquire…

Interested in maximizing the impact of your company’s loyalty program? You’re not alone. Loyalty programs drive improvements in revenue, customer retention and other factors that are vital to your brand’s success. In the first installment of our three-part series, we focused on the initial stages of loyalty programs: acquisition and education/onboarding. But what happens after…

Loyalty programs are invaluable tools for retailers, but the fact that most brands offer them also means a program alone may not be enough to differentiate your brand — and competition for new members is fierce. Even more challenging? Keeping those customers engaged in your loyalty program long term. To stand out, your brand needs…

As we move deeper into the new year, an economic downturn is upon us, resulting in brands having tighter budgets with higher expectations. 2023 is set to see brands truly evaluating endeavors based on returns, which in turn may affect decisions to engage in projects that don’t have a measurable return on investment.  Here's how…