Loyalty Programs

4 Must-Have Features for Your Loyalty Program to Increase Sales
July 20, 2020 at 5:24 pm

According to eMarketer, 58.7 percent of consumers say loyalty programs are one of the most valuable parts of the retail experience. When your goal is to motivate customers to spend more, loyalty programs can provide new avenues to get in front of your customers and get them to consistently purchase from your brand. While recency,…

Cutting Costs for Loyalty Programs
July 16, 2020 at 4:47 pm

Loyalty marketing is a major investment for retailers. Most organizations have devoted considerable time and resources to ensure their customer acquisition efforts deliver lifetime value. For companies with points-based loyalty programs, that investment is a significant P&L contributor. For many, loyalty marketing is often the foundation of customer insight and brand affinity. Unfortunately, with stores…

How the COVID-19 Coin Shortage is Affecting Retailers
July 15, 2020 at 7:00 pm

Some brick-and-mortar retailers are obligating customers to allow cashiers to keep their change as the U.S. experiences a coin shortage due to the COVID-19 pandemic, PYMNTS reported. Recently, grocery chain Kroger has been temporarily refusing to give coins out as change to customers. In these instances, customers have three options: round up their bills to…

Why REVOLVE is Getting Loyalty Right
July 15, 2020 at 4:08 pm

The recent surge in online shopping has given e-commerce brands new opportunities to expand their customer base and strengthen relationships with current customers. Online sales increased by 52 percent in Q1 compared to the same time frame in 2019, and the number of online shoppers has grown by 8.8 percent. So when REVOLVE, an e-commerce…

Walmart to Launch Membership Program to Compete With Amazon Prime
July 12, 2020 at 12:39 pm

Walmart is launching a new subscription service later this month called Walmart+ that closely resembles Amazon Prime, multiple sources told Recode last week. According to the sources, Walmart+ will cost $98 a year, and will include perks such as same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early…

Why Card-Linking Technology is Key to Customer Loyalty
July 2, 2020 at 2:25 pm

In episode 254 of Total Retail Talks, Digital Content Manager Kristina Stidham interviews Editor-in-Chief Joe Keenan about Total Retail's recent research report, Customer Loyalty in a Fragmented Retail Market: How retailers can leverage data to create long-term relationships with their customers." The report was sponsored by Fidel API. Listen in as Keenan discusses the report, which…

TravisMathew Launches Loyalty Program, BOPIS in E-Commerce Refresh
June 15, 2020 at 9:09 pm

In this video, Editor-in-Chief Joe Keenan interviews Leif Sunderland, vice president of sales and marketing at TravisMathew, a men's apparel company based in Southern California focused on making premier apparel for work and play. Sunderland discusses the recent enhancements made to the brand's direct-to-consumer e-commerce site, why it was the right time to launch these upgrades, and why…

4 Retailer To-Dos to Boost Customer Loyalty Right Now
June 12, 2020 at 11:57 am

The coronavirus may be ravaging the economy, but retailers’ creativity, agility and compassion mean they won’t suffer forever. Brands and businesses are flexing new and old muscles to take on this challenge. Below are four steps retailers can take right now to gain and retain customers, insights and loyalty: 1. Delve into data. The pandemic…

How Retailers Are Using Card-Linking Technology for Customer Loyalty
June 10, 2020 at 7:29 pm

Customer loyalty has been on the decline, with consumers having an abundance of options to choose from when making all sorts of retail purchases. If a retailer can’t meet a consumer's needs, whether it be related to price, product, experience, etc., he or she will often move on to a competitor that can. To help address…

How Loyalty Programs Can Help Retailers Learn About Their Customers
June 3, 2020 at 6:36 pm

To stay ahead in the competitive e-commerce environment, particularly in a COVID world, many retailers are turning to loyalty programs to capture customer data. After all, when customers join a retailer’s loyalty program, not only do they share explicit data (think name, email address, phone number, etc.), but retailers can also collect implicit behavioral and transactional…