In-Store Technology
A strong digital-in-store strategy can mean the difference between an inviting space and an area people pass without a second glance.
Biometric and facial recognition data proved that repeat shoplifters are far more organized and aggressive than previously known.
The store is more relevant than ever as customers now use it as an extension of the digital journey. To accommodate, retailers are required to not only implement increasingly sophisticated digital solutions in their stores, but in many cases redesign all or part of their brick-and-mortar presence to enable these new digital capabilities. With a strong economy and, for most retailers, a realization that they must reassess their strategy, 2019 will be a healthy year for in-store investments.
Target shoppers will be able to avoid long checkout lines this holiday season thanks to a new mobile checkout service. The retailer's store associates will be equipped with mobile devices that can complete shoppersโ checkout processes from anywhere in its stores. The new service, which Target is calling "Skip-the-Line," was launched this week at all companyโฆ
Michael Macintyre, vice president of e-commerce and omnichannel strategy at Indochino, delivered a keynote presentation at Total Retail Tech in September. In this clip from Macintyre's presentation, he discusses how the custom men's suit retailer is using digital marketing and an omnichannel strategy to drive customers to its brick-and-mortar stores. You can access Emmonsโ entireโฆ
Modern retailers face growing pressure to deliver an in-store experience that attracts customers and keeps them coming back. While many retailers have started adopting technology to meet this need, one of the most critical in-store moments has gone unnoticed: checkout. The current checkout experience is very similar to how it worked decades ago, and thisโฆ
The retail industry is undergoing a major transformation as e-commerce disrupts traditional brick-and-mortar store models and gives rise to new modes of โexperiential retailโ โ last week's bankruptcy filing by Sears speaks to that trend. Experiential retail is being driven by a number of factors, including the increasing popularity of e-commerce, the decline in traditionalโฆ
In episode 167 of Total Retail Talks, Danielle DiMaiolo Rendini, senior director of project management at Barneys New York, discusses how the luxury retailer's in-store experience has changed over the last few years. Rendini offers insights on how in-store technology has helped the legacy retailer compete in this new age of retail, why omnichannel experienceโฆ
Against the myth of the โretail apocalypse,โ 94 percent of all retail sales still take place in a physical store. Retailers have invested their resources in omnichannel marketing strategies to align with ever-evolving customer preferences, but as retailers watch Amazon.com dominate the e-commerce space, there's a newfound focus on brick-and-mortar and, more specifically, how toโฆ
In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-storeโฆ