In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-store shopping experience, and new customer loyalty initiatives. This episode was recorded at this year's Total Retail Roundtable in New York City, and is being sponsored by Synchrony.
Total Retail Talks
Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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