Direct Mail

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way."

Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent increase in promo code redemptions once the direct mail component was added to the campaign. Partnering with programmatic direct mail platform provider PebblePost, Dermstore's online visitors’ activity was translated into…

Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent increase in promo code redemptions once the direct mail component was added to the campaign. Partnering with programmatic direct mail platform provider PebblePost, Dermstore’s online visitors’ activity was translated into […]

NYDJ, a women’s fashion brand, uses a direct mail piece to promote a perfect fit, and much more.