Direct Mail

How Consumers Really Feel About Ads … and What to Do About It
May 15, 2017 at 9:47 am

Your customers are feeling harassed. After browsing your online store, you chase them down with retargeted ads for weeks. If they’ve abandoned a shopping cart, you hammer them with win-back emails. You may even text or call them. Smart cross-channel marketing, right? Stop accosting your customers! All the "targeted marketing" you’re delivering to them may…

Nostalgia Fuels Creativity Behind 'Found Photo' Campaign
March 24, 2017 at 11:46 am

Is it time for summer yet? In this episode of "Who's Mailing What! Confidential," Dissolve, a Calgary, Alberta-based stock photography and video company, gets nostalgic with its direct mail. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts and let them know!  

Nostalgia Fuels Creativity Behind 'Found Photo' Campaign
March 24, 2017 at 11:46 am

Is it time for summer yet? In this episode of "Who's Mailing What! Confidential," Dissolve, a Calgary, Alberta-based stock photography and video company, gets nostalgic with its direct mail. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts and let them know!  

USPS Uses Creative Mail to Make a Point
March 24, 2017 at 11:46 am

In this episode of "Who's Mailing What! Confidential," a recent campaign from the U.S. Postal Service (USPS) is highlighted. Using a simple sliding pull, the USPS is able to engage mail recipients and educate them about its international shipping program. Insight into this piece was provided by Who’s Mailing What, a sister brand of Target Marketing. If you’ve created an interesting direct mail piece, email Paul Bobnak or Ashley Roberts to share!