Direct Mail

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Digital Printing Offers Personalization, Increased ROI for Retailers
October 15, 2018 at 11:51 am

New research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) evaluates the value and transformational influence of digital printing (i.e., inkjet and toner-based electrophotography) for retailers, including the ways they’re using digital printing, challenges faced in adoption, future interest, and level of understanding of programs. The research shows that retailers are…

Where Direct Mail Fits in Your Omnichannel Marketing Strategy
June 13, 2018 at 12:53 pm

While many marketers recognize the value of direct mail in this increasingly online world, it can be difficult to figure out where it fits in their omnichannel marketing strategies. According to performance marketing agency Merkle, marketing campaigns that used direct mail and one or more digital media experienced a 118 percent lift in response rate…

One Size Never Fits All: What Retailers Can Gain From Direct Mail Personalization
May 29, 2018 at 12:24 pm

Personalization has been touted as a strategy that will help retailers battered by and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s…

The Importance of an Integrated Marketing Strategy
March 23, 2018 at 10:43 am

When promoting your products and services, the marketing and advertising tactics you choose to employ will have a significant impact on your business. In a highly competitive retail industry, strategic advertising campaigns and marketing materials are crucial in generating both new and loyal customers. A highly effective marketing plan will ideally include a mix of…

Bumsoo Kim, Director of Marketing, Dermstore
November 17, 2017 at 12:42 pm

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way."

Programmatic Direct Mail Delivers Increased ROAS for Dermstore
November 16, 2017 at 1:20 pm

Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent increase in promo code redemptions once the direct mail component was added to the campaign. Partnering with programmatic direct mail platform provider PebblePost, Dermstore's online visitors’ activity was translated into…