Direct Mail

One Size Never Fits All: What Retailers Can Gain From Direct Mail Personalization
May 29, 2018 at 12:24 pm

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s…

The Importance of an Integrated Marketing Strategy
March 23, 2018 at 10:43 am

When promoting your products and services, the marketing and advertising tactics you choose to employ will have a significant impact on your business. In a highly competitive retail industry, strategic advertising campaigns and marketing materials are crucial in generating both new and loyal customers. A highly effective marketing plan will ideally include a mix of…

How to Use Data to Power Up Your Customer Acquisition
December 28, 2017 at 12:47 pm

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s […]

How to Identify and Retarget Anonymous Website Visitors
December 28, 2017 at 12:45 pm

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s […]

Bumsoo Kim, Director of Marketing, Dermstore
November 17, 2017 at 12:42 pm

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way."

Programmatic Direct Mail Delivers Increased ROAS for Dermstore
November 16, 2017 at 1:20 pm

Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent increase in promo code redemptions once the direct mail component was added to the campaign. Partnering with programmatic direct mail platform provider PebblePost, Dermstore's online visitors’ activity was translated into…

6 Things You Don't Know You Already Know About Variable Print Marketing
August 7, 2017 at 1:45 pm

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s […]

Personalization Made Easy
August 7, 2017 at 1:43 pm

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s […]

Achieving Personalization Through Variable Data Messaging
August 7, 2017 at 1:41 pm

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s […]

Direct Mail 101: A Complete Overview of Mail Formats
August 7, 2017 at 11:22 am

Personalization has been touted as a strategy that will help retailers battered by Amazon.com and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s […]