Direct Mail

NaviStone Exec Shares the Opportunities in Web-Powered Direct Mail
February 2, 2022 at 7:21 pm

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone, a data-driven marketing technology solution turning website visitors into direct mail buyers. Hoffner discusses his career experience in direct marketing, NaviStone's offerings that combine digital retargeting with direct mail, and key takeaways about how direct mail…

Understanding What Direct Mail Is
August 5, 2021 at 4:15 pm

What is direct mail? It's unsolicited advertising sent through the mail to existing customers and prospects. Examples include postcards, solo mailers, catalogs, self-mailers, etc. Unlike mass media, direct mail is targeted so that you're reaching your most desired audience. It’s a rifle vs. a shotgun approach to marketing effectively. In this post, I'll discuss the…

Amazon's Holiday Toy Catalog Reveals Common Direct Mail Missteps
December 10, 2020 at 7:26 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss an article recently published on Total Retail titled, “Amazon Misses the Mark With its Holiday Toy Catalog,” authored by Polly Wong, managing partner of strategic, e-commerce and creative services at Belardi Wong. The article dives into Amazon’s rookie mistakes in…

Amazon Misses the Mark With its Holiday Toy Catalog
December 7, 2020 at 4:32 pm is great at tackling new lines of business. The path from online bookseller to one of the world’s most valuable companies was forged through its entry into music, video, cloud computing, advertising and groceries. And yet for all of Amazon’s rich data, deep pockets and top-tier talent, it's making rookie mistakes in one of…

Welcome to the Connecting Print & Digital Directly Blog
October 6, 2020 at 3:26 pm

Our purpose for this blog is to share our direct marketing experience, particularly around direct mail, catalogs, paid search, and website optimization. Since Stephen Lett founded Lett Direct in 1995, retailers and e-tailers across the country have valued its transparency and educational approach to improve their profitability by planning, executing and analyzing their marketing programs.…

Total Retail's Top 5 News Stories of 2019
December 23, 2019 at 12:38 pm

2019 was certainly a big year for retail news. Here's a look at the top news stories published by Total Retail in 2019, ranked by number of page views.

E-Commerce Apparel Retailer Gets 8x ROAS With Postcard Retargeting
December 23, 2019 at 11:45 am

Every business website has the challenge of converting its visitors. On average, a whopping 97 percent of website traffic remains unknown, and unconverted. Marketers respond to that challenge by using digital retargeting to stay in front of visitors, but the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…

Postcard Retargeting Helps Convert Browsers Into Buyers for STORE 5a
July 30, 2019 at 11:27 am

Every business has a website, and every website has the challenge of converting its visitors. On average, 97 percent of website traffic remains unknown and unconverted. In addition, while digital retargeting is important for keeping brands in front of visitors, the cold hard facts are that 30 percent of devices have ad-blocker software (and that rate…

Don’t Forget the Power of Direct Mail
June 14, 2019 at 10:25 am

With the prominence of the internet and social media in our daily lives, many companies think direct mail’s importance has dwindled over the years. However, an increasing number of marketers are actually adding mail back into their marketing toolbox once again. According to the Data & Marketing Association, customer response rates have increased year-over-year by…

Nordstrom Cuts Direct Mail Program, Loses Sales
May 23, 2019 at 12:55 pm

On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by stopping its use of direct mail to promote its new loyalty program. According to Yahoo Finance, co-president Erik Nordstrom said on a post-earnings conference call that the company stopped sending rewards "notes" to its…