Framebridge, a national custom picture framing service, puts the customer at the center of this direct mail campaign.
Office workspace company HON used a direct mail brochure to provide some thought leadership to its dealers.
Uniqlo, a leading apparel retailer, uses a direct mail catalog as part of its strategy to differentiate itself in a crowded marketplace. In the catalog, Uniqlo emphasizes that comfort — i.e., how to make a customer physically feel better — can be as important a benefit as style, value or quality in brand positioning.
Everyone is looking for a deal, both online and offline. In fact, 73 percent of consumers rely on coupons more than they did three years ago. We know people want to save money; the trouble is getting them to use your money-saving coupons. If you’re struggling in this area, there could be a number of…