Direct Mail

David vs. Goliath: How DTC Brands Can Defeat Omnichannel Giants
May 15, 2019 at 11:18 am

The retail landscape is becoming more and more competitive, and shoppers’ inboxes are becoming spammier and spammier. Despite all the noise, however, we’re finding a handful of brands that are successfully rising above the marketing fray. As masters of digital, direct-to-consumer (DTC) brands are defying the status quo and creating a new retail world order.…

5 Ways for Local Retailers to Make the Most of Offline Marketing
May 9, 2019 at 9:19 am

Marketers have more options to reach consumers than ever before. With so much focus on new technology and digital trends, it can be easy to forget about offline marketing and the positive impact it can have on your bottom line. In fact, a recent survey by FedEx Office found that 80 percent of small business…

5 Tips for Choosing the Right Promotions for Your Direct Mail Campaign
January 10, 2019 at 12:21 pm

Have you ever found yourself stuck when designing a direct mail campaign because you're not sure what offer or promotion to include? You're not alone; we've all been there. The promotion you choose should ultimately depend on what you're trying to achieve — e.g., increased sales, lead generation, awareness, etc. It should also reflect the…

4 Ways Retargeting via IP Match Helps You Unmask Anonymous Website Visitors
November 16, 2018 at 5:06 pm

As growth marketers and retailers, we understand the importance of a great first impression. One chance to impress or, well, you know the rest. The same goes for the far-reaching significance of a winning first impression. So, when it comes to engaging new subscribers or building brand advocates, how can we start a relationship that […]

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Digital Printing Offers Personalization, Increased ROI for Retailers
October 15, 2018 at 11:51 am

New research conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) evaluates the value and transformational influence of digital printing (i.e., inkjet and toner-based electrophotography) for retailers, including the ways they’re using digital printing, challenges faced in adoption, future interest, and level of understanding of programs. The research shows that retailers are…

Where Direct Mail Fits in Your Omnichannel Marketing Strategy
June 13, 2018 at 12:53 pm

While many marketers recognize the value of direct mail in this increasingly online world, it can be difficult to figure out where it fits in their omnichannel marketing strategies. According to performance marketing agency Merkle, marketing campaigns that used direct mail and one or more digital media experienced a 118 percent lift in response rate…

One Size Never Fits All: What Retailers Can Gain From Direct Mail Personalization
May 29, 2018 at 12:24 pm

Personalization has been touted as a strategy that will help retailers battered by and other market forces. Targeted communications that are relevant and useful can create lasting customer loyalty and drive revenue growth of 10 percent to 30 percent, according to a recent McKinsey & Company report. Technology is not a barrier. Given today’s…

The Importance of an Integrated Marketing Strategy
March 23, 2018 at 10:43 am

When promoting your products and services, the marketing and advertising tactics you choose to employ will have a significant impact on your business. In a highly competitive retail industry, strategic advertising campaigns and marketing materials are crucial in generating both new and loyal customers. A highly effective marketing plan will ideally include a mix of…