Direct Mail

Uniqlo’s Direct Mail Highlights its Seasonal Solutions
May 30, 2017 at 8:00 am

Uniqlo, a leading apparel retailer, uses a direct mail catalog as part of its strategy to differentiate itself in a crowded marketplace. In the catalog, Uniqlo emphasizes that comfort — i.e., how to make a customer physically feel better — can be as important a benefit as style, value or quality in brand positioning.

How to Create Coupons People Actually Use
May 26, 2017 at 9:41 am

Everyone is looking for a deal, both online and offline. In fact, 73 percent of consumers rely on coupons more than they did three years ago. We know people want to save money; the trouble is getting them to use your money-saving coupons. If you’re struggling in this area, there could be a number of…