Direct Mail

Bumsoo Kim, Director of Marketing, Dermstore
November 17, 2017 at 12:42 pm

On why Dermstore began using programmatic direct mail: "It's increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way."

Programmatic Direct Mail Delivers Increased ROAS for Dermstore
November 16, 2017 at 1:20 pm

Dermstore, an online beauty store owned by Target, recently integrated a digital marketing campaign with direct mail to increase consumer engagement. The result? A 30 percent increase in promo code redemptions once the direct mail component was added to the campaign. Partnering with programmatic direct mail platform provider PebblePost, Dermstore's online visitors’ activity was translated into…

Personalization Made Easy
August 7, 2017 at 1:43 pm

On why Dermstore began using programmatic direct mail: “It’s increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way.”

Achieving Personalization Through Variable Data Messaging
August 7, 2017 at 1:41 pm

On why Dermstore began using programmatic direct mail: “It’s increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way.”

Direct Mail 101: A Complete Overview of Mail Formats
August 7, 2017 at 11:22 am

On why Dermstore began using programmatic direct mail: “It’s increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way.”

NYDJ Offers Salvation with a Direct Mail Brochure
July 26, 2017 at 8:40 am

On why Dermstore began using programmatic direct mail: “It’s increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way.”

Framebridge's Direct Mail Simplifies Customer Experience
July 19, 2017 at 8:14 am

On why Dermstore began using programmatic direct mail: “It’s increasingly difficult to get high levels of engagement with digital ads, and we needed a way to reach our customers in a more personalized way.”