Database Marketing

How Cloud-Based MDM is Driving Digital Transformation and Customer Engagement
June 21, 2017 at 9:54 am

Digital tools are disrupting today’s business environment and require significant changes in operations, communications and selling. The growing number of sales channels, the abundance of product options and the emergence of mass personalization have increased consumers’ expectations and price sensitivity, leading to less brand loyalty than in the past — and it’s about to get…

Monro Repairs its Customer Engagement With Data Management Tool
June 12, 2017 at 2:05 pm

In an interview last week at CRMC 2017 in Chicago, Tom Tracy, senior vice president of marketing at Monro, an automotive services retail chain, discussed how the company is leveraging a new data management solution to help it better engage customers. About a year ago, Monro went through an RFP process to find a CRM…

Consumer Identity Management Capitalizes on Consumers’ Take Charge Trend
May 9, 2017 at 11:20 am

Increasingly, consumers are taking charge, buying when they want, where they want and for what price. Not surprisingly, many retailers have difficulty engaging and personalizing communications and offers across multiple channels, including brick-and-mortar stores, e-commerce sites, mobile apps, call centers and social media. This issue is compounded by the fact that most retailers’ internal systems…

Do Retailers Trust the Data That Drives Them?
March 29, 2017 at 12:23 pm

Retailers today are driven by data. It affects everything, from the way campaigns are personalized to inventory selection and website navigation, and more. It almost seems like the top retailers don’t breathe without checking the data first. But what if all of that data wasn't trusted? What if retailers didn’t have the processes in place…