Database Marketing

Retail Marketers Put Data in the Driver's Seat for Personalization and Precision
August 30, 2018 at 9:46 am

We’re saying it: personalization is queen among today’s consumers. Just look at Spotify, which algorithmically delivers a unique 30-song playlist to each of its tens of millions of users every week. Meanwhile, Google Home's Assistant and Amazon.com's Alexa use voice recognition technology to tailor their responses to each member of a household. Nowhere is this truer…

How Wolverine Worldwide is Personalizing Customers’ Experiences Across its Many Brands
August 20, 2018 at 10:41 am

In episode 159 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Danielle Fewtrell, director of CRM, and Rachel Waldstein, senior manager of CRM strategy, both of Wolverine Worldwide, parent company of footwear brands such as Keds, Stride Rite, Saucony, and more, detail how data (customer, product, competitor) is used…

How Direct-to-Consumer is Driving the Need for Real Time in Retail
June 11, 2018 at 2:38 pm

Real time is taking over the way retail operates. When consumers make decisions, they act fast, and the companies that are able to keep up with them are the ones that are dominating the industry. As Charles Darwin said, “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one…

3 Things Toys"R"Us Can Learn From Today’s Retail Survivors
May 8, 2018 at 12:49 pm

They say one man’s fortune is another’s opportunity. As Toys"R"Us auctions off 30-plus properties and shutter hundreds more following its recent bankruptcy, other retailers such as Target, Aldi and Big Lots are lining up to bid massive amounts of money with the hopes of expanding their physical presences and upping foot traffic. Across the retail…

Retailers Lack Needed Insight to Thrive in the Digital Economy
April 19, 2018 at 3:01 pm

Digital transformation is happening across retail organizations. A large percentage of consumer interactions occur through digital channels, which means retailers have to be more vigilant about the customer experience. But how do you drive a personal touch through digital channels? The answer is with data. Through data and insights, retailers can not only optimize efficiency,…

What Rainbow Shops is Doing to Manage Customer Data
April 6, 2018 at 12:50 pm

In episode 138 of Total Retail Talks, Michael Hoffman, director of e-commerce and customer service for Rainbow Shops, a women's apparel, accessories and footwear retailer, shares his thoughts on how retailers can do a better job of managing customer data. Hoffman was a speaker on Total Retail's most recent webinar, "Customer Intelligence 360: Laying the…

A Lesson in Personalization From Beauty By Design
March 15, 2018 at 1:09 pm

As has been written about ad nauseam in this e-newsletter and countless others retail trade publications, personalization is the Holy Grail for retailers. After all, done right, personalization elevates consumers’ lives and promotes engagement by providing products and/or content that tune into and even anticipate the needs of customers. The benefits of personalization to the customer…