
Database Marketing

Data is the oil thatโs lubricating the sales machines at huge online retailers like Amazon.com and is exploring user behavior for tech giants like Google and Facebook. According to Amazon Web Services (AWS), its payments data engineering team alone is responsible for data ingestion, transformation and storage of a growing dataset of more than 750โฆ
Baby boomers are the fastest-growing demographic in the United States, and households aged 55-plus control more than 70 percent of total net wealth. In 20 years, the population aged 55 and over will account for almost one-third of the U.S. population. Unlike millennials, who are often burdened by student debt and the costs of supportingโฆ
How many times have you found yourself walking into Target for a new toothbrush and exiting with backup cleaning supplies (for next year), new toys for your dog, and a state-of-the-art popcorn maker? Americaโs favorite department store recently announced its new loyalty program, called "Target Circle," where customers now receive special discounts based on dataโฆ
What if retailers could make real-time recommendations to customers based on current events happening inside and outside their online or physical storefront? Or resell returned merchandise even before it arrives back at the warehouse? In the age of โfast data,โ retailers can leverage real-time data to better understand what customers want and need today, asโฆ
A year ago, marketers were experiencing a whole new kind of anxiety: the EU General Data Protection Regulation (GDPR) had just set in after months (if not years) of intensive scaremongering, and the wait was on to see what would happen. Would databases disappear? Would marketing results fall off a cliff? On the anniversary ofโฆ
Gone are the days of the traditional path to purchase, where customers followed a linear track, considered a handful of brands, and narrowed choices during an evaluation phase. A plethora of interaction points across smart devices and channels coupled with unprecedented consumer choice has made todayโs shopper more empowered than ever โ and turned theโฆ
Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.
How can you boost sales if your customers donโt get a consistent view of all your inventory and offers? How can you stay at the top of your game if cart abandonment issues constantly go unaddressed? How can you increase overall profits if price wars drive margins too low? From understanding why your customers donโtโฆ
With 2019 in full swing, retail marketers are recovering from the biggest drop in holiday-season sales since 2009. Not only was it a tough holiday season, but U.S. consumer confidence may be declining as well. Marketers are under the gun to perform against these odds, and building and maintaining customer trust is the key toโฆ
According to Deloitteโs 2019 Retail Industry Outlook, 2018 saw a strong U.S. economy and a record-breaking holiday season. And while the retail industry witnessed mixed earnings, one constant remained โ customersโ expectations are on a steep incline. Becoming a data-capable organization requires significant changes to be made at the leadership and technological level in orderโฆ