Database Marketing
February 12, 2020 at 11:06 am
Baby boomers are the fastest-growing demographic in the United States, and households aged 55-plus control more than 70 percent of total net wealth. In 20 years, the population aged 55 and over will account for almost one-third of the U.S. population. Unlike millennials, who are often burdened by student debt and the costs of supporting…
January 7, 2020 at 12:39 pm
How many times have you found yourself walking into Target for a new toothbrush and exiting with backup cleaning supplies (for next year), new toys for your dog, and a state-of-the-art popcorn maker? America’s favorite department store recently announced its new loyalty program, called "Target Circle," where customers now receive special discounts based on data…
October 28, 2019 at 10:50 am
What if retailers could make real-time recommendations to customers based on current events happening inside and outside their online or physical storefront? Or resell returned merchandise even before it arrives back at the warehouse? In the age of “fast data,” retailers can leverage real-time data to better understand what customers want and need today, as…
July 11, 2019 at 5:06 pm
A year ago, marketers were experiencing a whole new kind of anxiety: the EU General Data Protection Regulation (GDPR) had just set in after months (if not years) of intensive scaremongering, and the wait was on to see what would happen. Would databases disappear? Would marketing results fall off a cliff? On the anniversary of…
July 9, 2019 at 10:13 am
Gone are the days of the traditional path to purchase, where customers followed a linear track, considered a handful of brands, and narrowed choices during an evaluation phase. A plethora of interaction points across smart devices and channels coupled with unprecedented consumer choice has made today’s shopper more empowered than ever — and turned the…
July 8, 2019 at 12:26 pm
Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.
June 21, 2019 at 9:19 am
How can you boost sales if your customers don’t get a consistent view of all your inventory and offers? How can you stay at the top of your game if cart abandonment issues constantly go unaddressed? How can you increase overall profits if price wars drive margins too low? From understanding why your customers don’t…
May 23, 2019 at 11:50 am
With 2019 in full swing, retail marketers are recovering from the biggest drop in holiday-season sales since 2009. Not only was it a tough holiday season, but U.S. consumer confidence may be declining as well. Marketers are under the gun to perform against these odds, and building and maintaining customer trust is the key to…
March 27, 2019 at 10:26 am
According to Deloitte’s 2019 Retail Industry Outlook, 2018 saw a strong U.S. economy and a record-breaking holiday season. And while the retail industry witnessed mixed earnings, one constant remained — customers’ expectations are on a steep incline. Becoming a data-capable organization requires significant changes to be made at the leadership and technological level in order…
March 25, 2019 at 11:01 am
While outsiders have long tried to put a death sentence on retailers in the brick-and-mortar space, the industry keeps chugging along. Insiders understand there’s still plenty of potential for growth — even as e-commerce continues to scale. But for there to be sustained success, big data must be properly leveraged. Unlocking the Power of Data…
