Database Marketing

Retail's Great Equalizer in 2018? Big Data
December 15, 2017 at 7:16 am

Imagine a store where many of the customers are invisible. Sounds like an episode of the "Twilight Zone" or a Stephen King novel. Yet the scene is a good analogy for what many traditional retailers and brands experience with their digital platforms — they have limited to no visibility as to who their customers are. The…

How Retailers Are Turning Big Data Into Better Decisions
December 12, 2017 at 11:45 am

In today’s competitive market, retail executives often find themselves suffering from one of the most perplexing questions of the digital age: “What do we do with all this data?” With the amount of information generated, gleaning meaningful, actionable insights is a challenge. This mountain of data gives way to “analysis paralysis” in many organizations as…

A Chat With Tom Ebling, Former Demandware CEO
November 8, 2017 at 6:27 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

Spotix Uses Data Partnership to Fuel Customer Acquisition
September 11, 2017 at 1:09 pm

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition.

Calendars.com Boosts ROAS With Data Segmentation, Predictive Analytics
September 5, 2017 at 5:20 pm

For many retailers and marketers, a lack of data isn’t the problem. From customer data to product data to third-party data and more, retailers are collecting information at a never before clip. However, the challenge comes in figuring out what to do with all of that data — i.e., using it to make better informed…

6 Things You Don't Know You Already Know About Variable Print Marketing
August 7, 2017 at 1:45 pm

IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, […]

Personalization Made Easy
August 7, 2017 at 1:43 pm

IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, […]

Achieving Personalization Through Variable Data Messaging
August 7, 2017 at 1:41 pm

IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, […]