Database Marketing

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

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Data is easily one of the world’s most valuable resources and represents an opportunity to level the playing field between the haves and the have-nots. If accessible, data can help online and offline retailers of all sizes build bigger and bigger businesses — even in the age of Amazon. At the same time, a lack…

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

With Cambridge Analytica, British Airways, and several other high-profile data breaches making headlines, retailers are (unsurprisingly) starting to reconsider their own customer data policies. But rather than making the mistake of seeing these events as an obstacle, they should see them for what they are: an opportunity. In the last few years, customer experience has…

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

Customer data platforms (CDPs) can represent a transformational piece of technology for retailers — if they’re deployed properly. Retail offers an incredible landscape for data-driven personalization. Closing the gap between physical and digital spaces unlocks massive opportunities for one-to-one personalized offers, dynamic margin optimization, and more. And CDPs can be key. It helps to facilitate these…

There’s no doubt that more proactive data governance, transparency and ethical guidelines have washed onto U.S. shores after the standards Europe recently put into law. As we’ve seen with other initiatives, the recent passing of the California Consumer Privacy Act (CCPA) means it’s likely the Golden State’s counterparts will quickly jump on the bandwagon and…

We’re saying it: personalization is queen among today’s consumers. Just look at Spotify, which algorithmically delivers a unique 30-song playlist to each of its tens of millions of users every week. Meanwhile, Google Home's Assistant and Amazon.com's Alexa use voice recognition technology to tailor their responses to each member of a household. Nowhere is this truer…

In episode 159 of Total Retail Talks, recorded at the Customer Relationship Management Conference (CRMC) in Chicago, Danielle Fewtrell, director of CRM, and Rachel Waldstein, senior manager of CRM strategy, both of Wolverine Worldwide, parent company of footwear brands such as Keds, Stride Rite, Saucony, and more, detail how data (customer, product, competitor) is used…