Database Marketing

6 Reasons Why Excel Still Matters in the Workplace
February 20, 2018 at 11:08 am

Hearing the words “Microsoft Excel” might conjure up images of a bustling office in the early 1990s. Cubicles sprinkled with crisp suits and high heels, walking with purpose through sheets of paper piled high and endless lists of numbers scrolling across the screen of an IBM PS/1. That said, you shouldn’t let everybody’s favorite spreadsheet…

How to Harness the Power of Infinite Data in 2018
February 1, 2018 at 10:05 am

Data has become one of retailers’ most valuable assets, yet many still struggle to use it in a way that drives true value for their businesses. According to a recent survey of senior-level marketers, 47 percent of respondents think artificial intelligence is overhyped, and another 31 percent say the same about big data. Consumers, however,…

Retail's Great Equalizer in 2018? Big Data
December 15, 2017 at 7:16 am

Imagine a store where many of the customers are invisible. Sounds like an episode of the "Twilight Zone" or a Stephen King novel. Yet the scene is a good analogy for what many traditional retailers and brands experience with their digital platforms — they have limited to no visibility as to who their customers are. The…

How Retailers Are Turning Big Data Into Better Decisions
December 12, 2017 at 11:45 am

In today’s competitive market, retail executives often find themselves suffering from one of the most perplexing questions of the digital age: “What do we do with all this data?” With the amount of information generated, gleaning meaningful, actionable insights is a challenge. This mountain of data gives way to “analysis paralysis” in many organizations as…

A Chat With Tom Ebling, Former Demandware CEO
November 8, 2017 at 6:27 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

Spotix Uses Data Partnership to Fuel Customer Acquisition
September 11, 2017 at 1:09 pm

In episode 109 of Total Retail Talks, Adam Kahler, digital director for Spotix, an online retailer for the home, hearth, patio and barbecue industries, discusses how a data partnership platform has helped the company to optimize its online marketing efforts, including driving customer acquisition. Boosts ROAS With Data Segmentation, Predictive Analytics
September 5, 2017 at 5:20 pm

For many retailers and marketers, a lack of data isn’t the problem. From customer data to product data to third-party data and more, retailers are collecting information at a never before clip. However, the challenge comes in figuring out what to do with all of that data — i.e., using it to make better informed…