Database Marketing

Quality CRM Data the Key to Improved Sales, Customer Retention
March 18, 2019 at 12:03 pm

Measuring business success has always come down to revenue. Although customer relationship management (CRM) data hasn’t always been a large part of the conversation around what drives those numbers, the fact is it can have one of the most profound and positive impacts on business success. I’m able to confidently say this because CRMs hold…

Using Data to Engage Consumers, Drive Revenue and Reduce Waste
March 6, 2019 at 1:04 pm

Intelligently using data is key for midsized online retailers to succeed in today’s hypercompetitive market, while at the same time offering the curated experiences that modern shoppers demand. What follows are three simple ways to leverage data to effectively engage consumers at every stage of the purchasing journey. Target Your Advertising Spend Traditionally, retailers have…

2 Areas Where Data Accessibility is Driving Cross-Channel Innovation
January 16, 2019 at 12:31 pm

Data is easily one of the world’s most valuable resources and represents an opportunity to level the playing field between the haves and the have-nots. If accessible, data can help online and offline retailers of all sizes build bigger and bigger businesses — even in the age of Amazon. At the same time, a lack…

Amazon to Mail Holiday Toy Catalog for First Time
November 8, 2018 at 4:02 pm

Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…

Personalization and Privacy: Striking the Right Balance
October 5, 2018 at 9:38 am

With Cambridge Analytica, British Airways, and several other high-profile data breaches making headlines, retailers are (unsurprisingly) starting to reconsider their own customer data policies. But rather than making the mistake of seeing these events as an obstacle, they should see them for what they are: an opportunity. In the last few years, customer experience has…

Shiseido Applies Customer Data Platform to Make Up Beautiful Marketing
October 4, 2018 at 10:04 am

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

How Retailers and Marketers Should Be Utilizing CDPs, and Why They're Currently Failing
October 1, 2018 at 10:33 am

Customer data platforms (CDPs) can represent a transformational piece of technology for retailers — if they’re deployed properly. Retail offers an incredible landscape for data-driven personalization. Closing the gap between physical and digital spaces unlocks massive opportunities for one-to-one personalized offers, dynamic margin optimization, and more. And CDPs can be key. It helps to facilitate these…

Never Heard of Data Ethics? You Will Soon.
September 10, 2018 at 10:12 am

There’s no doubt that more proactive data governance, transparency and ethical guidelines have washed onto U.S. shores after the standards Europe recently put into law. As we’ve seen with other initiatives, the recent passing of the California Consumer Privacy Act (CCPA) means it’s likely the Golden State’s counterparts will quickly jump on the bandwagon and…