Database Marketing

Customer Experience Shines for Jewelry Television
February 13, 2017 at 9:54 am

In episode 77 of Total Retail Talks, Chris Meystrik, chief technology officer at Jewelry Television, a TV network and online retailer of fine jewelry, answers questions from Total Retail's Executive Editor Joe Keenan on how the company is leveraging data to improve the customer experience.

Data at the Center of Hickory Farms’ Transformation
January 19, 2017 at 11:37 am

In episode 70 of Total Retail Talks, recorded at this week's National Retail Federation Big Show in New York City, Gordon Jaquay, director, information technology at Hickory Farms, the specialty foods retailer, talks about how breaking down data silos is helping the organization become more efficient while also providing a better experience for its customers.

How Retailers Can Use Data Onboarding to Improve Marketing Efforts
January 16, 2017 at 8:37 am

As email, postal and other marketing channels flood consumers with messaging, retailers struggle to meet the highly complex expectations of their hyperconnected customers. Today's consumers demand more personalized, optimized and unique shopping experiences. While the process known as data onboarding isn't new, it's still growing in popularity within the world of retail. Data onboarding enables…

Turn Useless Reports Into Actionable Data
January 16, 2017 at 8:00 am

Retailers collect a massive amount of data every day. That data gets turned into reports, which are distributed throughout different branches of the company, including store associates. However, do those store associates know what to do with all the reports sent to them? Most of the time the answer is “no.” In the session “Prescriptive…

Retailers Can Learn From How Trump Won
January 13, 2017 at 10:36 am

Heather Fletcher, my colleague at Target Marketing (sister publication of Total Retail), wrote a very interesting article yesterday that examined how President-elect Trump won the election by leveraging some tried-and-true marketing strategies — namely, data modeling, multivariate testing and targeted social media marketing. (Click here to read the full article.) Heather's article got me to…

Retailers Challenged by Coming Data Scientist Skill Gap
June 29, 2016 at 10:33 pm

Big data-driven technology will continue to transform business processes in 2016 and beyond. For web-only and e-commerce marketing and management teams, the growing challenge is how to properly leverage all of the available data. The sheer volume of information can be overwhelming and creates a bit of a quandary where the data can improve efficiency…

How to Get the Most Out of the Data You Already Have
June 23, 2016 at 12:17 pm

Data is the most powerful tool a retailer can wield. If aggregated and used correctly, data can position your company ahead of the pack and grow your customer base exponentially. However, choose the wrong data or misinterpret its meaning and you’ve wasted your biggest asset. With the overabundance of data at retailers’ fingertips, it’s imperative…