Customer Retention
August 31, 2016 at 11:21 am
In the keynote session of Total Retail's Virtual Conference & Expo, Eoin Comerford, CEO of Moosejaw, the oudoor recreation apparel and gear retailer, discusses what the company is doing to generate brand loyalists, and how having fun fits into that equation. (You can register to access the entire conversation with Eoin as well as all…
August 29, 2016 at 12:02 pm
With the holiday season fast approaching, it’s time to start thinking about your holiday strategy. A successful holiday shopping season doesn’t happen overnight. It takes time, planning and a strategy that allows you to deliver the same high-quality customer experiences that shoppers enjoy throughout the year. During November and December, many retailers enjoy a healthy…
August 17, 2016 at 10:34 am
In an age of instant access, customer loyalty is a rare commodity. The idea of consumers purchasing the same brand that their parents or grandparents did seems quaint in comparison to the seemingly infinite options presented to them today. So, how can retail marketers not only gain new customers, but maintain their loyalty? It comes…
August 16, 2016 at 12:42 pm
A brand’s ability to optimize customer experiences based on data is a true differentiator in today’s competitive retail landscape.
August 1, 2016 at 11:19 am
In episode 46 of Total Retail Talks, Chuck Surack, founder and CEO of Sweetwater Sound, the nation's largest online music retailer, discusses how the brand has grown from humble beginnings to a leader in its space. Hint: treating its customers and employees the right way has a lot to do with it.
July 26, 2016 at 11:02 am
“I LOVE this shop,” my wife said when she came across a new dress shop in our local town. Love is a strong word, but that's exactly what retailers are trying to inspire in customers when they endeavor to build an emotional connection with them. The Harvard Business Review says that customers are emotionally connected…
July 12, 2016 at 7:27 am
In the rush to earn business in the e-commerce environment, it’s easy for retailers to get tunnel vision toward final purchase.
July 1, 2016 at 10:34 am
You may think of big data, content marketing, mobile or social as being the future of marketing, but it’s the combination of all four that helps retailers make great experiences for customers. In essence, customer experience is the now and future king of marketing in the retail industry — the connection between a positive worker…
June 7, 2016 at 9:41 am
“We’re like poker buddies,” says Richard Buonomo about Mario Mirabella, his personal shopper at Brooks Brothers as he searches the shop for the right ‘brownish button.’ “He is very picky and fussy,” says Mario, a second generation master tailor at the flagship store in New York. “But we make everything perfect. That’s what a personal shopper…
May 25, 2016 at 11:51 am
Retail is intensely competitive. You either need to go really big or find a niche where your service, quality, convenience or personal touch are more appealing to some people than going to Amazon.com, Wal-Mart, Home Depot or some other take-your-pick competitor with crushing economies of scale. However, there’s a new problem with this. In their…
