Customer Retention

Why So Many Stores Are Closing: The Changing Face of Loyalty
February 27, 2017 at 10:00 pm

At one time, location trumped nearly everything else in retail. Success lay in creating loyal customers who lived close enough to regularly patronize your store, often with heavy local advertising to generate regular foot traffic. Maybe you visited a favorite in the local mall because you liked its clothes or prices or salespeople. Maybe you…

The Triple Threat: Pay-Over-Time Financing as a Marketing Tool
February 24, 2017 at 11:34 am

Americans are growing increasingly wary of credit cards. The percentage of Americans under 35 holding credit card debt has reached its lowest level since 1989 — when the Fed first began collecting this data. And 70 percent of millennials believe how we pay for things will be totally different in as little as five years.…

6 Tools to Keep Your Customer From Breaking Up With You
February 16, 2017 at 9:57 am

Americans are growing increasingly wary of credit cards. The percentage of Americans under 35 holding credit card debt has reached its lowest level since 1989 — when the Fed first began collecting this data. And 70 percent of millennials believe how we pay for things will be totally different in as little as five years. […]

Digital Retail Road Map: Enhancing Customer Experience and Increasing Margins
January 31, 2017 at 10:34 am

Technologies like artificial intelligence, data analytics, sensors, interactive signage and mobile devices are enabling digital retail, both online and in-store. They're driving a fast transformation of fortunes in the retail industry. As a result, consumers are adopting new ways of engaging, transacting and delivering wholeheartedly. Digital leaders like Amazon.com and Wayfair are forcing the rest…

How Retailers Can Use Data Onboarding to Improve Marketing Efforts
January 16, 2017 at 8:37 am

As email, postal and other marketing channels flood consumers with messaging, retailers struggle to meet the highly complex expectations of their hyperconnected customers. Today's consumers demand more personalized, optimized and unique shopping experiences. While the process known as data onboarding isn't new, it's still growing in popularity within the world of retail. Data onboarding enables…

How to Turn Holiday Shoppers Into Loyal Customers
December 20, 2016 at 10:13 am

Customer loyalty is essential to running a successful retail business. Retailers spend an enormous amount of time and money developing products their customers will love, messages that will resonate with their customers, and a buying experience that’s simple and straightforward. They think constantly of their customers and how to keep them, but that situation becomes…

5 Ways Digital Signage Enhances the Customer Experience
December 2, 2016 at 10:03 am

In this day and age, brands are looking for unique ways to engage with customers. In an overcrowded ad world, how can brands stand out and make consumers pay attention to their message? By going visual. Today’s retailers are turning towards digital signage to help them reconnect with customers. This technology allows retailers to advertise more…

Customer Centricity and Profitability: The Equations Driving Success in ‘Year of Promotions’
December 1, 2016 at 12:17 pm

If records are made to be broken, then they served their purpose well during the Thanksgiving 2016 holiday shopping weekend. Cyber Monday sales reached an all-time high with $3.39 billion spent online — a 10.2 percent increase over 2015, according to Adobe Digital Insights. This marked the largest online sales day in history, narrowly surpassing…

Forget the Sale! Where’s the Loyalty in Holiday Shopping?
November 28, 2016 at 10:18 am

The holidays are on a fast-and-furious pace to smash head-on into our collective shopping carts. And there’s no better time for your bottom line than the holidays to hit the “sale” button and get people to take your inventory off your hands. Am I right? But what about the mind-set of your current, loyal shoppers?…