Customer Retention

Getting customers is one thing; keeping them is something quite different. There was a time in the past when price was considered the only factor impacting consumers’ purchase decisions, but of course it's so much more complex than that. The many ways in which customers now interact with a brand online and offline make it…

Every retailer hopes to earn not just wallet share, but also the loyalty of its customers. A delighted and loyal customer will keep coming back, spend more money while there, and go one step further by recommending their favorite retailer to friends and family. Recently, Market Force Information announced the results of its annual fashion…

As the demand for personalized connections grows among consumers, so does the need for retailers and brands to build experiential marketing programs to engage with their audiences. Well-executed experiential events are effective because they evoke emotions, stimulate senses, and help build relationships between retailers and consumers. Below you'll find some ideas to help build a…

If your goal is to satisfy your customers, you’re aiming too low. Instead, aim to overdeliver on your promises. In fact, a good customer service policy should be to bend-over-backwards, with features and benefits that continually surprise and delight your customers. Overdelivering is a strategy fast-fashion jewelry brand BaubleBar stresses in every aspect of its…

Today's consumer is a digitally savvy shopper who expects to find and receive the products they want, when they want them. Armed with a slew of online resources that, thanks to mobile devices, can be accessed from anywhere, consumers have created a technological evolution that's changing the omnichannel retail world as we know it. As…

There's not one defined path for increasing customer engagement. This makes perfect sense — a manufacturing company and a financial services firm don’t operate from the same playbook. Your businesses has to determine the most important factors or “key drivers” that speak to your customer experience. Key drivers pinpoint the behaviors that support customer engagement…

Zeroing in on holiday shopping tendencies is a powerful tool for retailers as they consider their seasonal strategies. In order to inform the strategic budget division between acquisition and retention, the Optimove data lab crunched behavioral and spending patterns from a database of over 200 million holiday retail transactions, made over a period of three…

Global e-commerce sales are expected to reach nearly $2.5 trillion by 2018, but the consumer expectations that will fuel those sales are shifting daily. Whether customers are clicking "Buy" from their phones or opting for curbside pickup, they’re looking for convenient, seamless experiences. For brands, yesterday’s innovation is today’s expectation. Retailers are in a great…

Loyalty programs are in need of careful examination to the point of reshifting focus in 2016. Nearly 90 percent of consumers view loyalty programs in a negative light, according to a Capgemini Consulting analysis of close to 40,000 consumer conversations on social media. The reason? In a digital age, many retailers fall short in offering…

I like to remind folks that consumers are actually people who happen to shop once and a while and look for something beyond “stuff.” This past May, I talked about one retailer’s return to past glories, and what I saw for its brick-and mortar future. Here's why chic beats cheap every time. Cheap Chic Recaptivates…